marketing

Temu

TEMU Makes Big Splash at Super Bowl with Multi-Million Dollar Ad Spend

TEMU's extravagant advertising expenditure and rapid rise in the retail industry during Super Bowl season have caught the attention of many.

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Prime drink

Prime Drink Goes Mainstream: Logan Paul and KSI's Beverage Craze Hits Supermarkets

Discover how influencers are reshaping the beverage market with a viral drink now available at NTUC FairPrice!

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Charlene Chen

NTU Marketing Professor Becomes Grassroots Adviser in Tampines East

Meet Assistant Professor Charlene Chen, the new face in Tampines East who is bridging academia and community involvement!

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Jaguar rebranding

Jaguar's Rebranding: A Bold New Look or Just a Bumpy Ride?

Jaguar's recent rebranding has sparked a firestorm of reactions online. Is it a refreshing leap into the future or just an automotive faux pas?

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