Charlene Chen

NTU Marketing Professor Becomes Grassroots Adviser in Tampines East

Meet Assistant Professor Charlene Chen, the new face in Tampines East who is bridging academia and community involvement!

NTU's marketing prowess is making waves beyond the campus as Assistant Professor Charlene Chen takes on a new role in Tampines East. Known for her expertise in marketing strategies and consumer behavior, Prof. Chen has been appointed as the second adviser to grassroots organizations, bringing a fresh perspective to community-oriented initiatives. Her unique blend of academic knowledge and practical experience is set to revitalize grassroots efforts in the region.

Having Charlene Chen, a prominent figure from a prestigious institution like NTU, actively engage with the grassroots reflects a growing trend of collaboration between academia and local communities. This synergy not only enhances the sharing of knowledge and resources but also fosters a deeper understanding of societal needs. With her dedicated involvement, Prof. Chen is poised to make a meaningful impact on the residents of Tampines East, bringing innovative solutions and strategic insights to grassroots projects.

In a world where academia often operates in silos, Charlene Chen's transition into grassroots involvement represents a refreshing departure from the norm. Her ability to translate complex marketing theories into actionable community programs showcases the practical relevance of academic research. By bridging the gap between theory and practice, Prof. Chen is paving the way for a more collaborative and impactful relationship between scholars and local communities.