Jaguar rebranding

2024 - 11 - 22

Jaguar's Rebranding: A Bold New Look or Just a Bumpy Ride?

Electric Vehicles - Heritage - Jaguar - Luxury Cars - Marketing - Rebranding - Social Media

Jaguar's recent rebranding has sparked a firestorm of reactions online. Is it a refreshing leap into the future or just an automotive faux pas?

When it comes to rebranding, few companies have ventured as boldly as Jaguar, the iconic British luxury car manufacturer. Just recently, they unveiled a new identity that promises to steer the brand towards a fully electric future. However, the reaction from netizens has been far from smooth sailing. With a mix of confusion, disappointment, and outright outrage, many have taken to social media to express their thoughts, criticizing the stark departure from Jaguar's traditional image.

One of the main points of contention is Jaguar's promotional video that debuted alongside the rebranding. The video, which included vibrant colors and fashionable models, but notably lacked any actual cars, has left many fans scratching their heads. In a bid to capture a more modern, inclusive audience, the promotional clip was intended to convey a message of transformation, but instead, it seems to have muddled the brand's message amidst a wave of online intolerance, as Jaguar's boss, Rawdon Glover, noted in his defense.

Aside from the criticism, the new logo and branding strategy aims to reflect a "unique and fearless" approach as Jaguar transitions to electric-only vehicles. Many in the advertising realm have chimed in, declaring the rebrand as "all polish, no punch," indicating that while the aesthetics may be fine-tuned, the essence of what makes Jaguar, well, Jaguar seems diluted. Notably, the rebranding comes not just with a new look but also a significant push towards a sustainable future, signaling a complete reset in how the brand presents itself to a more environmentally-conscious market.

Nevertheless, the road ahead is still uncertain as enthusiasts ponder whether this bold move can rejuvenate the brand or if it alienates the loyal customer base. The Jaguar we once knew is indeed trying to shake things up, but will it resonate positively with fans? Interestingly, in 1974, Jaguar released its iconic XJ series, which still influences luxury cars today, proving that while the brand might evolve, it carries a rich heritage worth preserving. Furthermore, did you know that Jaguar was once known primarily for its sporty coupรฉs and saloons, but is now shifting the gear toward electrification, seeking to recharge not just its lineup but also its image in the digital age?

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Image courtesy of "Marketing Interactive"

Jaguar sees sentiments dip following bold rebranding (Marketing Interactive)

The rebranding of Jaguar sparked controversy among netizens, with many expressing disappointment or outrage at the updated logo and branding strategy, said a ...

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Image courtesy of "Financial Times"

Jaguar boss defends 'bold' rebranding after backlash over video (Financial Times)

Rawdon Glover says message of promotional clip that featured no cars has been lost in 'blaze of intolerance' online.

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Image courtesy of "Campaign Asia-Pacific"

'All polish, no punch': Adland reacts to Jaguar's rebrand (Campaign Asia-Pacific)

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer's relaunch as an electric-only brand.

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Image courtesy of "CNA"

Radical Jaguar rebrand and new logo sparks ire online (CNA)

NEW YORK: A promotional video for a rebrand of British luxury car brand Jaguar is being criticised online for showing models in brightly coloured outfits ...

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Image courtesy of "CNBC"

JaGUar? Luxury automaker defends controversial rebrand amid ... (CNBC)

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

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Image courtesy of "Livemint"

Jaguar rebrand is pink, diverse and doesn't feature any cars ... (Livemint)

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

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Image courtesy of "Dezeen"

Jaguar unveils "unique and fearless" rebrand for "complete reset" (Dezeen)

British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars.

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Image courtesy of "NewsNation Now"

Jaguar is rebranding โ€” and people have a lot to say about it (NewsNation Now)

British luxury car brand Jaguar launching 'Copy Nothing' on Dec. 2 · Social media users are criticizing ad for not showing any cars · Jaguar spokesperson: Debate ...

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