Lunar New Year 2025

Wine Not? Australian Wines Get a Snaky Makeover for Lunar New Year!

Aussie wines are shedding old skins and getting festive for Lunar New Year! Discover the big makeover and tasty traditions ahead!

As the Lunar New Year approaches, the world of Australian wine is gearing up for a celebratory twist that promises to intrigue both seasoned oenophiles and casual sippers alike. This year, the festivities take a snaky turn, with winemakers such as Mitchell Taylor from Taylors Wines expressing their excitement for the occasion. “We’ve been getting ready,” he notes, underscoring that the Lunar New Year represents a significant festive time, not just for the Chinese community but for wine enthusiasts eager to pair distinct celebrations with unique flavors.

In a delightful fusion of culture and tradition, Australian wines are embracing a creative makeover, unveiling limited-edition bottles adorned with vibrant snake motifs and packaging that effectively dance between traditional significance and modern aesthetic. For the Year of the Snake, these wines aim to symbolize renewal and rebirth, offering an exquisite opportunity to toast to new beginnings. The winemakers believe this revitalization of branding breathes new life into their varietals, making them more appealing for Lunar New Year gatherings, cleverly intertwining the joy of celebration with the enjoyment of fine wine.

In the lead-up to the New Year, Taylors Wines have crafted a special varietal designed specifically for this festive period, aiming to create the perfect pairing for traditional dishes like dumplings and stir-fries. Taylor emphasizes the importance of these cultural connections, as wine has the power to enhance food experiences and create fond memories during family reunions and celebrations around the dining table.

Not to be left out of the fun, other Australian wineries are jumping on the bandwagon, each unveiling their own snaky-inspired labels with flavour profiles that complement the rich and diverse Lunar New Year feast. From bold Shiraz to crisp whites, these wines promise to elevate any celebration.

Surprisingly, the Lunar New Year not only celebrates the arrival of spring but also ranks as one of the world's largest annual migrations, with millions returning home to celebrate with their families. Meanwhile, Australia has seen a growing interest in Asian markets, with exports to China significantly boosting the Aussie wine industry. So, as you raise your glass to greet the Year of the Snake, remember you’re part of a global celebration, sipping on a bit of Australia's heartfelt craftsmanship!