Jaguar

2024 - 11 - 21

Jaguar's Bold New Look: A Leap or a Lunge?

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Is Jaguar's new logo a whisker away from greatness or a cat-astrophic misstep? Discover the buzz behind their electric vision!

Jaguar, the quintessential British luxury carmaker, has recently taken a leap into the future with an eye-catching rebranding effort that includes a new logo! As they transition towards an all-electric vehicle lineup by 2026, they've decided to replace their iconic "growling cat" logo with a more modern, stylized "leaping cat". The change is aimed at modernizing their image, but the reception has been mixed, leading to critics scratching their heads at the seeming leap into the unknown. With whimsical hopes for a greener tomorrow, Jaguar is banking on this rebrand to enhance its appeal among eco-conscious consumers.

However, not everyone is on board with the new image. Jaguar's ambitious rebranding campaign has been compared to the recent Bud Light controversy with critics questioning if the luxury brand is trying too hard to appeal to the masses while straying too far from its core identity. Twitter users jokingly dubbed it "Bud Light 2.0", suggesting that the attempt to reinvigorate the brand may have backfired spectacularly. Oh boy, did they stir a hornet's nest! With personas like Elon Musk cheekily questioning if Jaguar still sells cars, the online chatter has taken a farcical turn.

In a promotional video that many have labeled bizarre, Jaguar showcased models in vibrant, fashion-forward outfits with little to no presence of its actual cars. This decision has prompted a wave of criticism, along with the nagging question from netizens: where are the cars? It seems the old saying holds true – sometimes you can certainly be too chic for your own good. Instead of spotlighting their impressive lineup of vehicles that have long earned them a place in luxury circles, the brand's foray into contemporary aesthetics is leaving some consumers scratching their chins instead of their wallets.

As Jaguar endeavors to roar into the electric future, they're learning that a rebrand can be a double-edged sword. With the automotive industry rapidly transitioning to electric, Jaguar's choice to modernize comes at a critical juncture where they must balance innovation with a nod to their esteemed heritage. The company also hopes to reclaim its status in the competitive luxury car market by investing heavily in electric technology. \n Interestingly, Jaguar's first electric vehicle, the I-PACE, has already set a commendable precedent, winning numerous accolades including the prestigious European Car of the Year award in 2019. This impressive pedigree demonstrates Jaguar's commitment to electric vehicles even before this recent rebranding effort. And let's not forget, their famous "growling cat" logo emphasizes a legacy of performance and excitement – a playful reminder that the spirit of Jaguar is still very much alive, even in this strange new world of modernity! So, will this leap into modernism be the exciting new chapter Jaguar hopes for or are they just chasing their own tail? Only time will tell!

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Image courtesy of "Business Standard"

Jaguar unveils new logo ahead of electric car launch, Musk takes a ... (Business Standard)

Jaguar, the iconic British luxury carmaker, has introduced a redesigned logo as it shifts focus to an all-electric vehicle lineup.

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Image courtesy of "The Drum"

Jaguar rebrand a complete comms car-crash (The Drum)

A brave new world or scorched Earth? What else could we be talking about other than Jaguar's contentious rebrand? Gordon Young explores.

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Image courtesy of "Euronews"

Jaguar leaps into historic rebrand as it keeps the focus on electric cars (Euronews)

Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts to bring modernism into its ...

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Image courtesy of "Marketing Week"

Jaguar has rebranded when it needed to revitalise (Marketing Week)

Jaguar's bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and updated what once made it great.

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Image courtesy of "Fox Business"

Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ... (Fox Business)

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new logo and ethos on Tuesday.

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Image courtesy of "Hindustan Times"

Jaguar unveils confusing rebrand; Andrew Tate, Elon Musk ask ... (Hindustan Times)

As Jaguar unveiled their bold new rebrand, netizens including Elon Musk are expressing their distaste about the more 'woke' elements; read.

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Image courtesy of "Times of India"

Elon Musk takes witty dig at Jaguar's new logo, asks 'Do you sell ... (Times of India)

India Business News: Elon Musk has jokingly questioned Jaguar's new branding campaign on X, asking if they "sell cars." The campaign, promoting Jaguar's ...

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Image courtesy of "Times of India"

New Jaguar logo draws criticism from Netizens: Where are the cars ... (Times of India)

British luxury car manufacturer Jaguar has revamped its branding with a new logo and a commitment to becoming an all-electric carmaker by 2026. The mi.

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Image courtesy of "Yahoo Finance"

Radical Jaguar rebrand and new logo sparks ire online (Yahoo Finance)

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

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Image courtesy of "Inc.com"

Why Jaguar's Rebranding Is a Great Leadership Example of What ... (Inc.com)

At a sleek press event at its U.K. headquarters last week, the world-famous car maker Jaguar launched a dramatic new vision for the luxury vehicle brand.

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Image courtesy of "Forbes"

Jaguar Rebrand Sparks Confusion, Angers Anti-'Woke' Critics ... (Forbes)

The company unveiled a new logo and artsy aesthetic in a new advertisement that conspicuously lacks cars.

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Image courtesy of "Business Insider"

Jaguar's new branding is roasted by Elon Musk and others (Business Insider)

British luxury carmaker Jaguar unveiled new branding this week ahead of its all-electric vehicle launch — and some people on social media, including Tesla's ...

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Image courtesy of "afaqs"

Has Jaguar taken futuristic rebranding too far? (afaqs)

The brand's new ad has left netizens questioning Jaguar's legacy, wondering if it's still in the business of selling cars. Brands.

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Image courtesy of "Marketing Interactive"

Jaguar sees sentiments dip following bold rebranding (Marketing Interactive)

The rebranding of Jaguar sparked controversy among netizens, with many expressing disappointment or outrage at the updated logo and branding strategy, said a ...

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Image courtesy of "Business Today"

'Do you sell cars?': Elon Musk pokes fun at Jaguar's new ad, see ... (Business Today)

Jaguar's bold rebranding effort leaves fans puzzled as cars take a back seat to fashion.

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Image courtesy of "Aljazeera.com"

'Do you sell cars?': Jaguar's rebrand prompts mockery, confusion ... (Aljazeera.com)

British luxury automaker's advertising campaign features models of varying ages, genders and races – but no cars.

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Image courtesy of "Dezeen"

Jaguar unveils "unique and fearless" rebrand for "complete reset" (Dezeen)

British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars.

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Image courtesy of "CNA"

Radical Jaguar rebrand and new logo sparks ire online (CNA)

NEW YORK: A promotional video for a rebrand of British luxury car brand Jaguar is being criticised online for showing models in brightly coloured outfits ...

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Image courtesy of "Bloomberg"

Jaguar Land Rover's Rebrand Reflects a Car Industry in 'Panic Mode' (Bloomberg)

Thanks for reading Hyperdrive, Bloomberg's newsletter on the future of the auto world. One X user described it as “woke garbage.” Another asked “WTF?

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Image courtesy of "NewsNation Now"

Jaguar is rebranding — and people have a lot to say about it (NewsNation Now)

British luxury car brand Jaguar launching 'Copy Nothing' on Dec. 2 · Social media users are criticizing ad for not showing any cars · Jaguar spokesperson: Debate ...

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Image courtesy of "Digiday"

'The most controversial rebrand of the year': Understanding the ... (Digiday)

Jaguar's attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler.

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Image courtesy of "The Drum"

Is the Jaguar pile-on kneejerk or fair comment? (The Drum)

The new Jaguar identity has been panned before the brand's full vision is unveiled, while it's also been pulled into a bizarre culture war.

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Image courtesy of "Livemint"

Jaguar rebrand is pink, diverse and doesn't feature any cars ... (Livemint)

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

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Image courtesy of "Automotive News"

Bizarre desperation or ingenious publicity stunt? Jaguar rebrand is a ... (Automotive News)

If Jaguar's relaunch as a sophisticated electric vehicle brand falls flat on its face, it's a good bet this bizarre rebranding campaign will get the blame.

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Image courtesy of "Fox Business"

Pro-family Volvo ad celebrated on social media following Jaguar ... (Fox Business)

A new ad by Volvo is being hailed on social media for its pro-family message after Jaguar set off a social media firestorm with its new "woke" rebrand.

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Image courtesy of "Adweek"

The Creative Cases For and Against Jaguar's Bold, Divisive Rebrand (Adweek)

When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it's the brand's growling cat emblem.

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Image courtesy of "Campaign Asia-Pacific"

'All polish, no punch': Adland reacts to Jaguar's rebrand (Campaign Asia-Pacific)

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer's relaunch as an electric-only brand.

SBM Offshore completes US$1.5 billion financing of Jaguar - SBM ... (SBM Offshore)

The project financing was fully secured by a consortium of 16 international financial institutions. The Company expects to draw the loan phased over the ...

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