Love, Bonito

Love, Bonito's Fashion Fumble: Cutting Employees, Not Style!

Love, Bonito is in the news for laying off employees, but there's more to this story! Find out what happened and some surprising facts about this fashion brand.

In a surprising turn of events, home-grown fashion retailer Love, Bonito has announced a significant layoff affecting its global workforce. With a total of 29 employees impacted, this decision equates to approximately 6.9% of the company’s total staff. Among those laid off, 14 positions were in Singapore - the brand's home base. It's a tough time for the fashion retailer, known for its trendy womenswear that resonates with millennials and Gen Z alike.

This move comes as Love, Bonito seeks to streamline its operations in the increasingly competitive retail landscape. Despite the cuts, the brand has previously secured US$50 million in funding back in 2021, aimed at advancing its market expansion plans. But as the tides of fashion and the economy shift, it appears that even well-funded start-ups must make tough calls to ensure their long-term sustainability. What could this mean for the future of the brand? Only time will tell, but they’ve certainly left quite a mark in the local fashion scene.

Love, Bonito's road to success has been nothing short of phenomenal since its inception, focusing on addressing the needs of Southeast Asian women through stylish and affordable apparel. The brand quickly expanded its reach, attracting a loyal customer base and numerous accolades within the industry. However, when it comes to navigating turbulent waters, it seems that every company eventually faces its share of challenges.

On a lighter note, the world of fashion has seen its ups and downs — from legendary designers shutting shop to brands springing up from social media fame. So, while Love, Bonito is facing some hurdles, it’s not alone in the demanding world of retail. In fact, did you know that retail layoffs have impacted even globally recognized brands, with companies like Zara and H&M also making cuts? Statistics show that adapting to market conditions is key, and perhaps Love, Bonito’s cuts could mean they’re making way for a fresh collection that serves us all better. Remember, every ‘end’ in business usually hints at a new ‘beginning’!