Discover how Cathy Engelbert transitioned from Deloitte's CEO to WNBA Commissioner, and what’s next for women's basketball!
Cathy Engelbert's career transformation is nothing short of inspiring. After spending an impressive 33 years at Deloitte, where she rose to become the CEO of the prestigious firm, Engelbert took on a completely new challenge as the commissioner of the Women’s National Basketball Association (WNBA) in 2019. This change marked a significant shift not only in her career but also in how women's sports are viewed and supported. Her background in finance and strategy has provided her with a unique perspective that she leverages to propel the WNBA forward in an era where women’s sports are gaining unprecedented attention.
Engelbert's tenure at Deloitte wasn’t just notable for its long duration; she was also recognized for her pioneering leadership style. She focused on diversity, equity, and inclusivity, principles that are now central to her vision for the WNBA. Under her guidance, the league has shifted to prioritize its athletes' voices, ensuring they have a platform to share their stories and advocate for change, much like Engelbert did during her time in corporate leadership. Her approach has revitalized the league, encouraging fans to engage with players on both a personal and professional level.
As Engelbert continues her mission, one of her key initiatives has been the focus on increasing visibility and investment in women’s sports, which has long been considered an afterthought. From negotiating better pay for players to securing high-profile partnerships, Engelbert recognizes the power of storytelling in sports, believing that the WNBA can captivate not only basketball die-hards but also fans of all sports. This shift is crucial for the league’s growth, especially as it seeks to attract more viewership and sponsorship dollars.
Engelbert’s journey exemplifies how strong leadership in one field can translate into another, emphasizing the importance of breaking the glass ceiling in corporate sports leadership. As we watch Engelbert's endeavors unfold, we are reminded of her profound impact on both corporate America and women’s sports, paving the way for future generations of female leaders in the industry. With her at the helm, the future of the WNBA looks promising, filled with potential and excitement for fans and players alike.
Did you know that Engelbert helped make Deloitte the first professional services firm involved in the National Basketball Association's (NBA) digital content partnership? This commitment to innovation reflects her desire to blend traditional business acumen with the dynamic world of sports. Furthermore, under her leadership, the WNBA has already seen a 25% increase in viewership and interest in its games, showcasing the transformative power of her leadership in sports!
Cathy Engelbert worked at Big Four firm Deloitte for 33 years.
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