Starbucks Singapore

Shiok-Ah-CCino Fever Hits Singapore: Merlion Bearista Takes Over CBD

Starbucks Singapore launches its eighth year of 'Shiok-Ah-CCino' campaign celebrating local flavors!

Starbucks Singapore has once again brought a taste of local flavor to its customers with the launch of the 'Shiok-Ah-CCino' campaign. The Merlion Bearista, a beloved icon, is spreading joy and Singaporean vibes throughout the bustling Central Business District, turning coffee breaks into moments of pure delight. The aromatic blend of coffee and unique local ingredients is capturing the hearts of both locals and tourists, creating a buzz that is unmistakably Singaporean.

The 'Shiok-Ah-CCino' campaign is not just about coffee; it's a celebration of Singapore's rich culture and heritage. From innovative drink creations to vibrant packaging, Starbucks is merging tradition with modernity, giving a new twist to the coffee experience. Customers are not only savoring their favorite brews but also immersing themselves in the essence of Singaporean hospitality, making each visit to Starbucks a memorable cultural journey.

As Starbucks continues to infuse local flavors into its menu, the Merlion Bearista remains a fan-favorite, symbolizing the blend of global coffee culture with a uniquely Singaporean touch. The partnership between Starbucks and the iconic Merlion Bearista has become a must-see spectacle, drawing crowds eager to indulge in the 'Shiok-Ah-CCino' experience. In the heart of the CBD, where work meets leisure, Starbucks is paving the way for a harmonious fusion of tradition and innovation.

Did you know that the Merlion Bearista was first introduced in 2013, quickly becoming a collector's item for Starbucks enthusiasts in Singapore? Additionally, the 'Shiok-Ah-CCino' campaign has not only gained popularity locally but has also attracted international attention, showcasing Singapore's vibrant coffee culture to the world.