Argylle

Apple's Box Office Blunders: A Look at Napoleon, Flower Moon & Argylle

Apple invested $700 million in blockbusters like 'Killers of the Flower Moon,' 'Napoleon,' and 'Argylle,' but only earned $466 million worldwide. What went wrong? Let's find out!

Apple's venture into the film industry seemed promising as they poured a staggering $700 million into producing major movies like 'Killers of the Flower Moon,' 'Napoleon,' and 'Argylle.' However, despite the hefty investment, the three films failed to make a significant impact at the box office, accumulating a mere $466 million in global earnings. This raises the question of what led to Apple's expensive box office misfires.

'Killers of the Flower Moon' directed by Martin Scorsese, 'Napoleon' starring Ridley Scott, and 'Argylle' featuring an ensemble cast seemed like sure-fire hits on paper, but their underwhelming box office performance highlights the unpredictability of the film industry. Despite renowned directors and star-studded casts, the audience response fell short of expectations, leaving Apple with disappointing returns on their ambitious investments. The gap between production costs and revenues calls into question the strategy behind Apple's foray into the competitive world of filmmaking.

As the film industry continues to adapt to changing audience preferences and market dynamics, Apple's experience serves as a cautionary tale for tech giants venturing into Hollywood. The high stakes and uncertain outcomes in the entertainment business demand a nuanced approach beyond star power and renowned filmmakers. The case of 'Killers of the Flower Moon,' 'Napoleon,' and 'Argylle' underscores the challenges faced by tech companies seeking success in the traditional realm of cinema.

'Killers of the Flower Moon,' based on David Grann's book, was anticipated to be a major awards contender but failed to achieve the desired critical acclaim. 'Napoleon,' a biopic on the French emperor, faced script issues and production delays, impacting its performance. 'Argylle,' a spy thriller boasting a star-studded lineup, struggled to draw audiences despite the hype, emphasizing the gap between expectations and reality in the fickle world of showbiz.