Delugs

Ed Sheeran Rocks S'pore Brand Delugs Watch Straps in Style

Discover how Ed Sheeran surprised fans by sporting exclusive Delugs watch straps! #FashionIcon #EdSheeran

British singer Ed Sheeran recently caused a stir in Singapore by donning watch straps from local brand Delugs. The company's founders, Kenneth Kuan and Chia Pei Qi, seized the opportunity to gift him their Navy CTS Strap during his sold-out performances at Capitol Theatre. Known for his love of watches, Sheeran's endorsement catapulted Delugs into the spotlight. Fans were thrilled to see the international star accessorizing with a touch of Singaporean style.

During his Singapore visit in February, Ed Sheeran met with the Delugs team backstage to receive a set of their exquisite watch straps. The encounter led to him pairing a Delugs strap with his Patek 5230G timepiece, creating a unique fashion statement. The gesture not only showcased Sheeran's appreciation for quality craftsmanship but also highlighted Delugs' rising prominence in the watch accessory industry. The local brand's sleek design and superior quality resonated well with the global music sensation.

As a watch enthusiast, Ed Sheeran's preference for Delugs watch straps underscored the brand's commitment to excellence. His endorsement of the Navy CTS Strap during his performances emphasized the fusion of style and functionality that Delugs offers. The momentous collaboration between Sheeran and the Singaporean brand not only showcased local talent but also demonstrated the allure of home-grown craftsmanship in the international arena.

Ed Sheeran's choice to wear Delugs watch straps not only brought recognition to the brand but also affirmed the quality and appeal of Singaporean products on a global scale. The unique blend of creativity and innovation displayed in Delugs' designs resonated with Sheeran's style, making the brand a standout choice for celebrities seeking both sophistication and authenticity in their accessories.