Championship

Exciting Partnerships and Successes in SG Sports Scene

Get the latest on athlete achievements and new sportswear partnerships in the Singapore sports world.

In the realm of Singapore sports, there’s a buzz about remarkable triumphs and promising collaborations. Ruby Cheng, the exceptional triathlete, has her sights set on conquering the PTO Asian Open following her impressive showing at the Ironman World Championship in Hawaii. Her resilience and drive have positioned her for an exciting journey towards further success in 2024.

In a strategic move, the Supercars Championship has secured a significant partnership with US sportswear giant New Balance. This collaboration marks New Balance as the official uniform supplier for the championship starting in 2024, hinting at a stylish and functional upgrade for the sport’s participants and fans.

On another front, sports enthusiasts can anticipate thrilling viewing experiences as ONE Championship partners with Japan's U-NEXT streaming service. This exclusive alliance brings live action of MMA, Muay Thai, kickboxing, and submission grappling fights to Japanese audiences, commencing in February. The union aims to elevate the combat sports scene and cater to a diverse fan base.

The sports community in Singapore is abuzz with the latest developments, celebrating athletes’ achievements and the forging of innovative partnerships. As the sporting landscape evolves, these milestones resonate with fans and athletes alike, fostering a culture of excellence and camaraderie within the industry.

Moving to the fascinating individuals and entities in the spotlight, Ruby Cheng emerges as a rising star in the triathlon world, showcasing tenacity and skill that promise exciting performances in the future. New Balance, the renowned sportswear brand, solidifies its presence in the Supercars Championship arena, aligning with top-tier talent and reinforcing its commitment to sports excellence. ONE Championship and U-NEXT, through their exclusive collaboration, introduce a new era of accessibility and entertainment to combat sports enthusiasts, paving the way for exhilarating matchups and memorable moments on the global stage.