Super Bowl

Super Bowl 2024 Recap: Temu's Big Ad Spend and Record Viewership

TEMU made headlines with its massive Super Bowl ad campaign while the game itself broke viewership records. Get the full scoop on the biggest moments of Super Bowl 2024.

Super Bowl LVIII in 2024 marked a historic milestone as TEMU, the e-commerce giant, splurged on six high-profile adverts during the Super Bowl, alongside a $10 million giveaway event. The game itself witnessed record viewership, with about 123 million people tuning in across platforms like CBS and Paramount+. The Kansas City Chiefs emerged victorious against the San Francisco 49ers in a competitive showdown.

In a review of Super Bowl commercials, Snapchat and Scorcese's ads stood out as the least effective, based on likeability and expert panel evaluation. The event also featured a headline-grabbing performance by pop star Taylor Swift, whose presence with her boyfriend, Travis Kelce of the Chiefs, electrified the stadium.

Furthermore, Temu, the online marketplace showcased in multiple Super Bowl ads, gained attention as viewers sought to learn more about this e-commerce powerhouse. The post-game analysis revealed YouTube's top 10 Super Bowl ads, with Tina Fey's spot for Booking.com leading the pack.

The Chiefs' underdog victory over the 49ers in overtime not only thrilled fans but also caused a major upset in betting circles. The intense game, combined with a halftime show featuring Usher and quirky commercials, captivated audiences, making Super Bowl 2024 the most-watched television event in US history.