Tiger Woods
2024 - 1 - 9Tiger Woods Ends 27-Year Partnership with Nike
athlete-brand partnerships - golf icon - Nike - sportswear giant - Tiger WoodsTiger Woods shocks fans by parting ways with Nike after nearly three decades. Find out more about this legendary golfer's iconic collaboration with the sportswear giant!
Tiger Woods recently made a surprising announcement, revealing that he has ended his 27-year partnership with Nike. The golf icon, who has been a brand ambassador for Nike since 1996, has decided to part ways with the sportswear giant, marking the end of an era in sports marketing. This decision comes after years of collaboration that saw Woods and Nike create a legendary and lucrative relationship, shaping the world of golf fashion and branding. The news has left fans and industry insiders speculating about the future of both Woods and Nike in the sporting world.
In 1996, Nike signed a then-20-year-old Tiger Woods to a groundbreaking five-year, $40 million contract, propelling him to global stardom and revolutionizing the golf industry. Over the years, the partnership between Woods and Nike has evolved, creating some of the most iconic ad campaigns in sports history. The end of this long-term collaboration signifies a significant shift in the landscape of sports endorsements and raises questions about Woods' next steps in his career. As one of the most successful athletes of all time, Woods' decision to part ways with Nike marks a new chapter in his professional journey.
Despite the end of his partnership with Nike, Tiger Woods' legacy as a billionaire sports icon remains strong. With earnings exceeding $1.4 billion since turning pro, Woods has solidified his status as a golf legend both on and off the course. His influence in the world of sports marketing and branding is unmatched, and his decision to part ways with Nike signals a major change in the dynamics of athlete-brand relationships.
Tiger Woods ends Nike partnership after 27 years (CNBC)
Mark Steinberg, Woods' longtime agent, told CNBC that the golfer made a business decision to not renew with Nike.
Tiger Woods No Longer A Nike Athlete—Ends Deal That Helped ... (Forbes)
Tiger Woods' endorsement deal with Nike is over, the legendary golfer announced on social media Monday, capping the partnership which was among the most ...
Tiger Woods and Nike Part Ways After Nearly 30 Years (Sportico.com)
In 1996, Nike signed a then-20-year-old Tiger Woods to a five-year, $40 million contract and built a golf division from scratch on his back.
Tiger Woods and Nike end 27-year partnership (BBC News)
Tiger Woods and sportswear giant Nike have ended their long-term partnership after more than 27 years. The 15-time major golf champion has used the brand's ...
Tiger Woods and Nike end partnership after 27 years (Financial Times)
US golf legend had built a lucrative relationship with the sportswear maker over the course of the contract.
Tiger Woods announces end of decades-long partnership with Nike (CNA)
Tiger Woods, who has worn Nike apparel since first signing with the company as a newly professional 20-year-old, has parted ways with the sportswear giant, ...
Here's how much money Nike contributed to Tiger Woods' massive ... (Golf.com)
Tiger Woods and Nike announced the end of their contract, bringing to a close one of the most lucrative athlete-brand partnerships in history.
Tiger Woods leaving Nike after 27 years - SportsPro (SportsPro Media)
Golf icon Tiger Woods and US sportswear brand Nike have decided to part ways after more than 27 years together.
Tiger Woods announces end of long-time partnership with Nike (The Straits Times)
Woods had been a brand ambassador for Nike since 1996. Read more at straitstimes.com.
Tiger Woods and Nike have ended their partnership after 27 years (NPR)
Woods signed a five-year deal worth $40 million when he turned pro in 1996 after his unprecedented third straight U.S. Amateur title.
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we ... (WUNC)
The golf legend's famous partnership with Nike Golf has ended after nearly three decades. Here are some of the most iconic advertisements from their time ...
Tiger Woods, Nike end partnership after more than 27 years - Sent-trib (Sentinel-Tribune)
Tiger Woods has gone from “Hello, world,” to saying goodbye to Nike. Woods ended months of speculation by making it official Monday that the partnership ...
Tiger Woods net worth: How the king of golf spends his money (Business Insider)
Tiger Woods is a billionaire — here's how he spends his money and lives his life · Tiger Woods has made more than $1.4 billion since turning pro in 1996. · More ...
Tiger Woods is now a billionaire — here's how he spends his money ... (Yahoo Finance UK)
Woods is now a billionaire. Take a look at how the five-time Masters champion and PGA Tour legend lives his fabulous life.
Tiger Woods says this Masters champ's advice was one of the ... (GolfDigest.com)
I'm Luke Kerr-Dineen, Senior Editor for Game Improvement here at Golf Digest and resident golf swing nerd. Golf IQ is my new, weekly newsletter where I'll ...
How Tiger Woods helps Justin Thomas get ideal Masters tee times (Golf.com)
Justin Thomas uses a little help from Tiger Woods to score choice Masters practice-round tee times — and he has no plans to apologize for it.
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we ... (Wisconsin Public Radio News)
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They ...
Tiger Woods and Nike: Here's a look back at an iconic 27 years of ... (GolfDigest.com)
*All products featured on Golf Digest are independently selected by our editors. However, when you buy something through our retail links, we may earn an ...
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we ... (NPR)
The golf legend's famous partnership with Nike Golf has ended after nearly three decades. Here are some of the most iconic advertisements from their time ...
Unstoppable in Red: Tiger Woods and Nike at the Masters (The New York Times)
As Tiger Woods ends his relationship with Nike, the sporting world will say goodbye to an iconic look that was intimidating in its consistency.
Topgolf posts mysterious job the day after Tiger Woods splits with Nike (usatoday.com)
A day after Tiger Woods and Nike ended their successful 27-year relationship, Topgolf posted a mysterious job on LinkedIn.
Tiger Woods and Nike end partnership after 27 Years (The Star Online)
Tiger Woods' nearly three-decade partnership with Nike Inc, which generated about US$660mil for the golfer, has come to an end.
Tiger Woods is now a billionaire — here's how he spends his money ... (Yahoo Politics)
Woods is now a billionaire. Take a look at how the five-time Masters champion and PGA Tour legend lives his fabulous life.
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we ... (ideastream)
The golf legend's famous partnership with Nike Golf has ended after nearly three decades. Here are some of the most iconic advertisements from their time ...
Together, Tiger Woods and Nike Did the Impossible: They Made ... (GQ Magazine)
After 27 years, Tiger and the Swoosh have announced an end to their wildly influential partnership.
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