PUMA has recently announced its partnership with IVE, a popular K-pop girl group, to act as its ambassador for the Asia-Pacific region.
The K-pop group is expected to star in various activities that the sports brand plans to launch in 15 countries around Asia and Oceania.
Taking you to ELEVEN, IVE will act as the face of the global sports brand PUMA in the Asia-Pacific (APAC) region.