Singapore is the first market in its overseas expansion. Nicknamed the Starbucks of China, the brand has more than 8,000 stores in its home country. Luckin ...
It actually made the brand more famous.โ New products tailored for the Singapore market will be rolled out in the future. The chain will focus on expanding two store formats. She had tried Luckin Coffee in Kunming, China, in 2019 when she was on holiday there, and was excited to see the brand here. Singapore was picked for its โmature coffee consumer marketโ with people who drink coffee daily, adds the spokesman. Prices start at $4.80 for a 16-ounce Americano using its own blend of beans.
On March 31st, Luckin Coffee opened two new stores in Singapore and entered the trial operation phase.
After more than five years of development and accumulation, Luckin Coffee has obvious advantages in product strength, operational capabilities and supply chain, and has the ability to expand overseas. In the future, Luckin Coffee will also launch special new products for the local market. It is expected that by the end of April, Luckin Coffee will gradually open 8 to 10 stores in the area for trial operations.