Adobe Firefly

2023 - 3 - 22

Post cover — Image courtesy of "TechTarget"

Adobe Firefly brings generative AI imaging marketing tool (TechTarget)

The CX giant's Firefly uses text prompts to automatically create visuals for smarter and more personalized marketing campaigns.

"There is an exciting convergence between analytics, creatives, and experiences that Adobe stands to benefit from." Adobe also has pledged to release a "do not train" tag, which allows creative professionals to block Firefly from training on their personally created materials, just by embedding the tag. "What’s most impressive is attention to the factors that have deferred broad deployment, like concern over who owns the digital rights to material ingested into the models," Miller said. Rather it is showing how to integrate the powerful tools made possible by large language models and generative AI into the lives and workflows of creative people who vitally need them to do their jobs." "All of this imagery you see here was created with a text prompt, not with deep, creative tooling," Wadhwani said. "Adobe Firefly is truly impressive," Opus Research analyst Dan Miller said.

Adobe launches Firefly generative A.I., which lets users type to edit ... (CNBC)

Adobe entered the AI race with Firefly, a family of models the company says it will integrate into existing products to help users work efficiently and ...

A sample video from Adobe included a product demo for a "Generate Variations" option, for example. Adobe's new product comes at a key inflection point both for Adobe and AI more broadly. AI investment has accelerated since the explosive debut of OpenAI's ChatGPT.

With Firefly, Adobe gets into the generative AI game (TechCrunch)

Adobe is investing heavily in generative AI, launching a new series of AI models to generate assets like text and images across its products.

Adobe and NVIDIA Partner to Unlock the Power of Generative AI (NVIDIA Blog)

Adobe and NVIDIA will co-develop a new generation of advanced generative AI models; Partnership will focus on deep integration of generative AI in creative ...

Earlier today, Adobe introduced Adobe Firefly, Adobe’s new family of creative generative AI models, and unveiled the beta of its first model focused on the generation of images and text effects designed to be safe for commercial use. Priorities of the partnership include supporting commercial viability of the new technology and ensuring content transparency and Content Credentials powered by Adobe’s [Content Authenticity Initiative](https://contentauthenticity.org/). GTC—Today, Adobe (Nasdaq:ADBE) and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.

Adobe launches generative AI model Firefly (Economic Times)

The new AI model will also be available for use in other products offered such as Creative Cloud, Document Cloud, Experience Cloud and Adobe Express offered ...

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Adobe Launches Firefly Generative AI Tools (Barron's)

Adobe, a leader in creative software tools, on Tuesday debuts Firefly, a new set of tools that makes it easier to create images with simple text requests.

[Adobe Summit](https://summit.adobe.com/na/) user conference in Las Vegas on Tuesday, the company is launching Firefly, a generative AI “co-pilot” that leverages the company’s software tools to create original content using plain English requests and artificial intelligence software. Few companies have more at stake in the emergence of content produced by generative artificial intelligence tools than Adobe Launches Firefly Generative AI Tools

How Adobe's CFO is avoiding mass layoffs: 'We don't want our ... (Fortune)

Good morning,. “Don't get distracted by the near-term noise,” Dan Durn, CFO and EVP of finance, technology services and operations at Adobe, tells ...

“The types of people we attract at this company are the most creative people on the planet,” Durn says. Wachter, Wharton professor of real estate and finance, on why banks may cut their exposure to real estate in the wake of the collapse of Silicon Valley Bank and Signature Bank. The demise of Credit Suisse and the zeroing of its junior bondholders. He was previously CFO for Frito-Lay Australia, where he was in charge of the snack food division. The next Fortune Emerging CFO virtual event, “Addressing the Talent Gap with Advanced Technologies,” presented in partnership with Workday (a CFO Daily sponsor), will take place from 11 a.m.-12 p.m. [Adobe Firefly](https://news.adobe.com/news/news-details/2023/Adobe-Unveils-Firefly-a-Family-of-new-Creative-Generative-AI/default.aspx), a new family of creative generative A.I. Last month, it was [reported](https://www.bloomberg.com/news/articles/2023-02-23/doj-preparing-suit-to-block-adobe-s-20-billion-deal-for-figma?sref=7H70AtGu) that the Justice Department is preparing an antitrust lawsuit seeking to block the acquisition. [definitive merger agreement](https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/default.aspx) to acquire Figma, a web-first collaborative design platform—and an Adobe competitor—for approximately $20 billion. “We don’t need to do that, and we don’t want our employees worried about when the next shoe is going to drop.” “We are not only capitalizing on these trends towards digitization, but we’ve been a part of catalyzing those trends for a very long time,” Durn says. In changing times, tech companies, in particular, should focus on “being able to see around corners, understanding where those market inflections are, and then deliver innovation into those inflections so the company grows profitably,” Durn says. Creative Cloud, Document Cloud, and Experience Cloud are among the company’s innovations that are supporting customers to meet digitalization trends, Durn says.