AC Milan

Last week, legendary soccer club AC Milan partnered with Rocket League to launch a brand-new jersey in both the physical and digital realms.

I think there's a lot of thought put into what AC Milan stands for as a football club historically and as a brand for the future.” “We are based in Milan, which is the fashion capital of the world,” Stylsvig said, “So when you have this very fine line between fashion, sport, and gaming today, so people tend to be fans of football but they’re also fans of fashion, and fans of gaming... I can say that we’re sort of reaching out not only in the gaming space but broader, because we see ourselves as a brand, not necessarily just as a football club... We have existed almost 125 years but we need to change with the world, which is absolutely key for us” Since launching we’ve seen tons of Rocket League fans show their support for AC Milan in-game, and are excited to reach AC Milan fans with an entirely new way to express their club loyalty on the Rocket League pitch." “This is the ultimate proof in the convergence between sport, entertainment, gaming, fashion, and lifestyle – they all intersect,” Stylsvig said, “Being able to do that in such a popular game as Rocket League is something that we’re really, really proud of… A lot clubs are launching their fourth kit, but a lot of the launches are just disappearing in all the noise and that’s the reason you want to stand out. Our ultimate goal is to bring the club back where it used to be, so we sort of lost the way, probably over a decade and now the club is coming back, being in the quarter-finals in the Champions League, which is our natural habitat. But it's telling our story, our brand story, being interesting both to consumers, but also to other brands to what can you use AC Milan for. Last week, legendary soccer club AC Milan partnered with Rocket League to launch a brand-new jersey in both the physical and digital realms. To Stylsvig, the actual sales figures of the jersey (and the Rocket League decal) are less important than proving that a 124-year-old club can still innovate: “It’s not only a trick for people to buy more products. AC Milan’s jerseys are among the most iconic in the sporting world.