Luckin Coffee

2023 - 3 - 18

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Image courtesy of "CNA"

'Starbucks of China' Luckin Coffee coming to Singapore (CNA)

Endorsed by Chinese Olympic star Eileen Gu, the brand, which boasts over 8200 outlets in China, is set to open at Ngee Ann City, Marina Square and Guoco ...

Since then, the athlete has been a fixture in the chain’s marketing campaigns, including a recent appearance on an International Women’s Day poster. The chain’s reboot got a boost from spokesperson, Chinese freestyle skiing Olympic champ Eileen Gu (also known as Gu Ailing). Interestingly, the brand’s font and colour scheme is similar to Facebook’s. In China, the coffee giant that’s dubbed “the Starbucks of China” by the media currently operates over 8,200 stores, surpassing the US chain, which has “more than 6,000 stores” in the country. The once-controversial company, now under new ownership and management, appears to be making a comeback – including an aggressive international expansion in Singapore. China’s largest coffee chain Luckin Coffee is set to debut in Singapore three years after its shocking accounting scandal.

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Image courtesy of "Mothership.sg"

China's largest chain Luckin Coffee opening in S'pore after almost ... (Mothership.sg)

The first two stores here will open at Ngee Ann City and Marina Square by end March 2023. Image via Lucy_in/Xiaohongshu. The chain establishment is looking to ...

saw the firm turning in eye-popping revenues. One of its more popular drinks is from the Coconut Milk Series, which features cold-pressed raw coconut milk in coffee and matcha lattes. [2022 financial report](https://investor.lkcoffee.com/static-files/41ad6746-2ad0-484e-8690-34383a39fd40), Luckin Coffee reported a 66.9 per cent year-on-year growth in total net revenues in the financial year, generating about RMB13.29 billion (S$2.59 billion). [Jiemian News](https://weibo.com/ttarticle/x/m/show/id/2309404856456901165416?_wb_client_=1), Luckin Coffee said it is currently testing the waters in the Singapore market. A raft of senior management changes and restructuring of its financial affairs in the U.S. Luckin Coffee, the coffee chain from China that was thought to have been on the verge of imploding after financial irregularities were uncovered, is coming to Singapore.

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