Valentine's Day

The retailer uses vendor Zmags' technology to create custom landing pages that convert significantly better than the retailer's typical pages. Online flower ...

Those performance increases were “pretty wild for us and really exciting,” Hudson said. The retailer didn’t experience any dips in conversion leading up to the holiday, Hudson said. In the case of Valentine’s Day, the Zmags product landing page (PLP) UrbanStems created on its site resulted in a 35% increase in conversion compared with its templated PLP, Hudson said. It also wants to make sure it’s sorting products that are on sale or have a high buy-to-detail rate. Additionally, UrbanStems increased conversion on paid social 83% year over year. The over $200 price we offered had a mixture of fresh florals and orchids in it, which we’ve never done before, a bouquet with mixed orchids. The “normal shopping experience” on UrbanStems.com is the running on Salesforce’s ecommerce platform. Furthermore, people are more likely to include add-ons such as vases to their Valentine’s Day purchases, she said. “Granted, we ordered at a significantly less amount, but I’m always honestly surprised to see what people are gravitating toward,” Hudson said. Each change helped UrbanStems improve its conversion, Hudson said. UrbanStems tested the page from Jan. “I know the moment.