Baseball legend Alex Rodriguez and his business partner Marc Lore have raised a $30 million funding round for a new ticketing and fan experience business ...
(Bloomberg) -- Baseball legend Alex Rodriguez and his business partner Marc Lore have raised a $30 million funding round for a new ticketing and fan ...
Chief Executive Officer Jordy Leiser said in an interview that management hopes to work with the existing ticket sellers and open up the industry with less exclusive deals. Rodriguez and Lore started considering the sector in 2020 when they tried to buy the New York Mets and got a look under the hood of a professional sports franchise. Live Nation Entertainment was formed through a merger of Live Nation and Ticketmaster in 2010.
Baseball legend Alex Rodriguez and his business partner Marc Lore have raised a $30 million funding round for a new ticketing and fan experience business.
[New York Mets](https://www.si.com/mlb/mets/news/new-york-alex-rodriguez-vision-mets-owner-steve-cohen-buck-showalter) and got a look under the hood of a professional sports franchise. executives facing lawmakers in Washington over the [botched sale of Taylor Swift tickets in November](https://fortune.com/2023/02/23/ticketmaster-live-nation-concert-ticket-sales-taylor-swift-bruce-springsteen/). He hopes to make live events more personalized and less transactional. โWe quickly realized that there were so many untapped opportunities to rethink the entire fan journey.โ [Live Nation](https://fortune.com/company/live-nation-entertainment/) Entertainment Inc. The ticketing industry has seen a lot of drama lately, with