Nokia

The telecom equipment maker is also looking to expand to other businesses. After Pekka Lundmark took over Nokia's telecom equipment arm, the CEO laid out a.

In addition to growing its telecom equipment business, Nokia is going to focus on selling gear to other businesses. Lundmark mentioned that Nokia is considering developing and growing in other areas as well. Lundmark said that Nokia is no longer just a smartphone company, but a "business technology company".

Nokia is trying to distance itself from the consumer marketIt wants to be seen as an enabler of the digital enterprise future“We have to re-position,” the ...

Nokia has announced plans to change its brand identity for the first time in nearly 60 years, complete with a new logo.

We only want to be in businesses where we can see global leadership,” Lundmark said. “We had very good 21% growth last year in enterprise, which is currently about 8% of our sales, or €2-billion roughly,” Lundmark said. After taking over the top job at the struggling Finnish company in 2020, Lundmark set out a strategy with three stages: reset, accelerate and scale.

Nokia announced plans on Sunday to change its brand identity for the first time in nearly 60 years, complete with a new logo, as the telecom equipment maker ...

The company said the new logo is emblematic of an energised, dynamic and modern Nokia.

He shared: “Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud. To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader. Nokia added that the new design is a symbol of collaboration, which it believes to be critical for realising the exponential potential of networks: unlocking gains in sustainability, productivity and accessibility. They are networks that sense, think and act, and they maximise the opportunity of digitalisation.” Our market-leading critical networking technology is increasingly needed by customers and partners in every industry.” Nokia, has unveiled a refreshed brand, as part of its long-term strategic transformation.

The brand revamp signals a focus on networks and industrial digitalisation, says chief executive. Read more at straitstimes.com.

“In most people’s minds, we are still a successful mobile phone brand. Nokia-branded phones are still sold by HMD Global Oy. The new logo comprises five different shapes forming the word Nokia.

The US chipmaker's dominant position in the nascent open and virtualized radio access network sector is under attack from some big players.

"You get the exact same capacity and performance and set of features." That adds a lot of cost and power cost to the solution and by integrating you are taking that away." "Inline is the right balance between what is general-purpose computing and what is hardware acceleration. "This brings feature and performance parity with the same software release management cadence," Nokia states in its white paper. Nokia is now building a strategy called anyRAN around the inclusion of SmartNICs in its virtualized RAN portfolio. Uitto also rejects the criticism of inline as not truly virtualized, arguing it would free up GPPs for higher-layer processing needs (baseband is often referred to as Layer 1, with Layers 2 and 3 responsible for other RAN functions). Called "inline" acceleration, the system is favored by a coterie of Arm-based chipmakers including Marvell, Nvidia and Qualcomm. "It is still lookaside and has higher cost and power consumption." But the company is now critical of both techniques. MWC23 – Intel is certainly not shy about its monopoly status in the market for open and virtualized radio access network (RAN) technology. For purists, the ideal is ensuring that RAN software can sit on common off-the-shelf equipment – featuring general-purpose processors (GPPs) instead of customized silicon. As things are, they account for a slim share of the overall RAN market.

Nishant Batra, chief strategy and technology officer at Nokia, provides a business update at a pre-MWC event in Barcelona, 2023.

Nokia today announced anyRAN, which allows customers to select a mix of cloud-based RAN solutions enabling a certain level of disaggregation.

The first was that the company created a new logo because it wants the world to stop thinking of it as a consumer phone company. That’s up to the customer. The whole approach sounds similar to what Dell Technologies is doing with its infrastructure blocks model. He said the company’s Enterprise business currently represents $2 billion annually, but “we want that to reach double digits as soon as possible.” It wants to get the word out that it’s a business-to-business technology leader, ready to help all kinds of enterprises in every industry. And this was the case for 2023, as people gathered today at the Intercontinental Hotel to hear from Nokia’s top brass.

Nokia has undergone its first rebrand in nearly 60 years, unveiling a new logo during Mobile World Congress. The Finnish company said the logo change was ...

"Server-based cloud RAN will have to co-exist with purpose-built RAN in the short-to-medium term which calls for performance consistency and service continuity between the two. Our collaborative approach to cloud RAN means we can drive efficiency, innovation, openness, and scale by jointly delivering competitive advantage to organizations embracing cloud RAN." Through the launch of anyRAN, Nokia is seeking to support mobile operators and enterprises extend their options for building and evolving their radio access networks (RAN).

HMD Global unveiled a trio of Nokia-branded smartphones, pushing longer battery life, improved durability and imaging, in addition to a repairability play ...

HMD Global said both devices came with enhanced build quality, contributing towards its goal to support a longer smartphone life cycle. In a statement, Co-founder, Chairman and CEO of HMD Global Jean-Francois Baril, stated “Nokia has a proud history within the European market”, adding the move would strengthen HMD Global’s “position as the only major European smartphone provider”. HMD Global unveiled a trio of Nokia-branded smartphones, pushing longer battery life, improved durability and imaging, in addition to a repairability play in partnership with iFixit.

The Finnish vendor has signed agreements with several of the world's leading cloud infrastructure and server providers to support its new launch.

Nokia has announced the launch of anyRAN as it aims to drive Cloud RAN partnerships. "Our collaborative approach to Cloud RAN means we can drive efficiency, innovation, openness, and scale by jointly delivering competitive advantage to organisations embracing Cloud RAN.” Nokia drives Cloud RAN partnerships with MWC launch

Nokia announced that it has signed go-to-market agreements with the world's leading cloud infrastructure and server providers giving mobile network ...

Server-based Cloud RAN will have to co-exist with purpose-built RAN in the short-to-medium term which calls for performance consistency and service continuity between the two. The strength of our industry partnerships and the launch of anyRAN unlocks more choice and higher performance in Cloud RAN for our mobile network operator and enterprise customers. Nokia’s approach supports the evolution of today’s purpose-built networks to Cloud RAN and hybrid solutions, ensuring performance consistency across all network environments.

Nokia is changing its logo to move away from its mobile manufacturer image · The last big revamp was in the lates 1960s, when the iconic blue block-letter Nokia ...

[became the licensee](https://www.thehindu.com/sci-tech/technology/microsoft-sells-nokia-branding-rights-to-hmd-global-foxconn/article8616797.ece) in 2016. The phones promise [long battery life](https://www.indiatoday.in/technology/news/story/nokia-launches-three-new-smartphones-nokia-g22-c32-and-c22-with-up-to-three-days-of-battery-life-2339609-2023-02-25) and [easy repairability](https://www.cnbc.com/2023/02/25/hmd-global-launches-nokia-g22-repairable-smartphone.html), key characteristics of the first handsets sold by the company. With its [half-finish “N,”](https://twitter.com/RahulDesignWeb3/status/1630066246086533120) it posed [a similar legibility issue](https://twitter.com/neilsuperduper/status/1629992413166018560) to Kia. Nokia’s business, by the digits [€24.9 billion ($26.3 billion):](https://finance.yahoo.com/news/nokia-oyj-nyse-nok-q4-171900857.html) Nokia’s sales for the full year 2022. Because the company didn’t put the crossbar on the letter “A,” the carmaker’s logo looked like it said “KN.” Close to [30,000 people](https://www.creativebloq.com/news/kia-logo-repair) were googling “KN” cars each month last year. The next target is to push the segment to “ [double-digit](https://finance.yahoo.com/news/nokia-oyj-nyse-nok-q4-171900857.html)” territory through organic growth and smaller acquisitions, according to CEO Lundmark The Kia problem with Nokia’s new logo [1965:](https://www.purppledesigns.com/history-and-evolution-of-logo-design-of-famous-companies-nokia/) The Nokia Corporation is created and its logo design is a black and round emblem, with the word “Nokia” written inside in all caps. [1898: ](https://www.purppledesigns.com/history-and-evolution-of-logo-design-of-famous-companies-nokia/)The company started manufacturing rubber. That would read as “ [AOCIA](https://twitter.com/julioservan/status/1630083220590022661)”—a far cry from Nokia. It’s also swapping out the iconic Nokia blue for a range of colors, depending on the use case, [Reuters](https://www.reuters.com/technology/nokia-changes-iconic-logo-signal-strategy-shift-2023-02-26/) reported. Nokia, whose motto back in the early 2000s when it was a leader in the mobile phone market was “connecting people”, is looking to distance itself from its handsets-first image. “The company’s new logo is emblematic of an energized, dynamic, and modern Nokia, demonstrating its values and purpose.

The G22 allows owners to swap the battery, screen or charging port using tools provided.

Nokia unveiled a new branding, marketing, and operational initiative to expand what it considers to still be a consumer device-focused brand.

[already considered](https://www.sdxcentral.com/articles/news/celona-private-5g-targets-nokias-heft/2023/02/) one of the leading vendors in that space. The vendor also noted that the radios weigh less than 25 kilograms, which is important for antenna infrastructure planning and construction purposes. HPE added to that announcement by stating it struck a memorandum of understanding to jointly offer an open cloud RAN product with Nokia to communication service providers and enterprises. “We need to change that perception and shift focus onto the Nokia of today.” The second Nokia launch is its Habrok AirScale massive multiple-input, multiple-output (MIMO) antenna radios. [as-a-service product approach](https://www.sdxcentral.com/articles/interview/nokias-pivot-rides-on-the-cloud/2021/03/). It’s designed to run on any of its partners’ cloud and server infrastructure and Nokia’s own AirScale base stations and AirFrame servers. The platform is designed as a central connection and control point for mobile operators and enterprise customers for their RAN infrastructure. [Ericsson](https://www.sdxcentral.com/directory/ericsson/), and Samsung. The first pillar Lundmark unveiled is Nokia’s push to grow its communication service providers (CSP) business at a faster rate than the market. Lundmark pointed to the enterprise space as another significant pillar to Nokia’s future success. The new branding initiative has Nokia literally carving up its name to signify the need for greater collaboration across the market.