Anothersole

Known for its leather lace-up flats, the brand has launched a new style after six years. CNA Lifestyle speaks to co-founder Benny Chee about the secret ...

We think there is a demand for our products from our online data and we are preparing to expand the brand beyond Singapore with an omni-channel offer. We witnessed the good work of the aid workers going into the slums, helping families to break the cycle of poverty by helping them become self-sustaining instead of waiting for handouts. Where we choose to spend our monies as consumers and a brand can have a downstream positive impact. We will only produce something if it has the potential to become the best option in the market. But after many rounds of debate and deliberations, we decided to adopt sustainability as a brand. At camp Anothersole, we chose to focus on two things – to take care of the employees and the customers. We didn’t want to do it initially. We adopted sustainable materials like recycled plastics and rubber for the laces, linings and outsoles. As a brand focusing on timeless designs, we challenged ourselves to offer the most comfortable leather sneakers in the market at a compelling price. We are fortunate to have the two businesses running today. We are now onto our fourth generation of the Anytime lace-up flats that feature better support, durability and fit for customers with wider feet. It took our team of Italian and Brazilian footwear specialists two years to develop what we think is the best flats that can withstand the physical stresses from weight, flex, abrasion and tensile tolerance.