Super Bowl

Here is everything you need to know ahead of the long-awaited matchup. Hurts and Mahomes Make History. When Eagles' quarterback Jalen Hurts and Chiefs' ...

While Reid will be held in high regard with or without a second ring, a win on Sunday would be a bow neatly tied on his coaching legacy. This year, he joined Tom Brady as the only quarterback to start in three Super Bowls in their first six seasons. The duo from Cleveland Heights, Ohio, have long dreamed of sharing this experience. He immediately joined the Chiefs, and has since reached double-digit wins in all but one season. Mahomes suffered a high ankle sprain in the divisional round against Jacksonville. Hurts is in just his second season as a full-time starter.

USA TODAY Sports writers and columnists predict the winner of Super Bowl 57 between the Kansas City Chiefs and Philadelphia Eagles.

The Eagles have the most complete unit in the NFL and — with the emergence of Kenneth Gainwell — feature four players who can get in open space in the ground game. The health of those Kansas City wide receivers will be a concern, though the time off should help mitigate the lack of depth the Chiefs had late in the AFC championship game because of injuries. Mahomes, Reid and the Chiefs will have two weeks to get healthy and will win their second Super Bowl title to solidify their position in NFL history as the mighty Chiefs dynasty. But the Chiefs had the best offensive line in the AFC all season, and Chris Jones and the defensive line are disruptive as well. If Mahomes’ ankle continues to improve and the Chiefs wide receivers can get healthier, I think Kansas City will walk away with its second Super Bowl title in four seasons. The Eagles running game and pass rush are going to cause the Chiefs problems. Yet the Eagles have not been tested in the playoffs. Yet Mahomes is back in the Super Bowl with a better O-line than the last time as he triggers the NFL’s No. With two weeks to scheme against his old team, Reid will have plenty of time to figure out how to neutralize the Philadelphia pass rush with Mahomes’ ankle still hurting. The conclusion of the 2022 NFL regular season is hours away with Super Bowl 57 crowning a champion between the Kansas City Chiefs and Philadelphia Eagles. and [all the commercials](https://admeter.usatoday.com/).) [USA TODAY Sports](https://www.usatoday.com/sports/) writers and columnists predict the winner of [Super Bowl 57](https://www.usatoday.com/story/sports/nfl-picks/2023/02/09/nfl-picks-super-bowl-57-spreads-chiefs-eagles-mvp/11210873002/) between the [Chiefs](https://www.usatoday.com/sports/nfl/kansas-city-chiefs/) and [Eagles](https://www.usatoday.com/sports/nfl/philadelphia-eagles/) at [State Farm Stadium](https://www.usatoday.com/in-depth/graphics/2023/02/08/where-the-super-bowl-is-played-2023/11151428002/) on Sunday: OK, sure, there’s a way, which would be reminiscent of Super Bowl 55, when the Tampa Bay Buccaneers punished Patrick Mahomes with a relentless defense.

Americans are planning to spend an average of $115 on Super Bowl Sunday this year, an increase of 31% from 2022′s average of $88, according to a recent survey from LendingTree of 2,008 U.S. consumers ages 18 to 77. This year, six-figure earners plan to ...

Parents with children under 18 and members of Gen Z top the list of those most likely to host this year, at 26% and 24%, respectively. Nearly 40% are planning to bet on the game, up 30% from last year. This year, six-figure earners plan to spend the most on the game, at an average of $246. Turning watch parties into potlucks and having guests bring food or drinks could take some of the financial burden off of party hosts. Conversely, 23% of millennials (ages 27 to 42) plan to spend less on this year's game. As sports betting has become legalized across dozens of states, more Americans are planning to get in on the action.

All times Eastern. The Game: Super Bowl LVII. Who's playing: Kansas City Chiefs vs. Philadelphia Eagles. When: Sun., Feb. 12. Time: 6:30 p.m..

PHOENIX — This will likely be the most-bet Super Bowl ever. We can say that just about every year for the foreseeable future.

Here's how to watch Super Bowl 57 in 2023 on Fox and streaming TV like Fubo, Sling, YouTube, Hulu and more.

While the Chiefs go for their second Super Bowl win in four years, the Eagles aim to get back on top for the first time since 2018.

](https://www.usatoday.com/story/sports/nfl/2022/09/08/kevin-burkhardt-greg-olsen-fox-nfl-broadcasting-team/8022951001/) [Who are the Super Bowl officials?] [Kevin Burkhardt and Greg Olsen](https://www.usatoday.com/story/sports/nfl/2022/09/08/kevin-burkhardt-greg-olsen-fox-nfl-broadcasting-team/8022951001/) will be the broadcasters for Super Bowl 57. Donna Kelce has a plan for which son she'll visit first after Super Bowl 57](https://www.usatoday.com/story/sports/nfl/super-bowl/2023/02/09/donna-kelce-travis-jason-kelce-super-bowl-57-plan/11219011002/) [Tipico.com](https://media.tipico.com/C.ashx?btag=a_89b_456c_&affid=47&siteid=89&adid=456&c=) for Terms and Conditions. Call 1-800-GAMBLER (NJ), 1-800-522-4700 (CO). "People are like, 'You have the (sixth)-highest win percentage in college football right now,' " he said. Tipico has no influence over nor are any such revenues in any way dependent on or linked to the newsrooms or news coverage. The Eagles have a pair of first-round picks in the 2023 draft and Jalen Hurts, an MVP-level quarterback on a rookie (second-round selection) contract. [Tipico Sportsbook](https://media.tipico.com/C.ashx?btag=a_89b_456c_&affid=47&siteid=89&adid=456&c=). "The losers are immediately sent to their hotel, like go to your room." On the way to reaching the Super Bowl, Philadelphia ranked first in rushing yards and third in points per game in 2022. The nine-time Grammy award-winner will perform a slew of hits with (or maybe without) some surprise guests.

The Kansas City Chiefs and the Philadelphia Eagles are taking the field on Sunday for Super Bowl LVII. While it's a common time to gather, eat and celebrate ...

I mean, you know, the old adage of having to go to a brick and mortar is long, since gone. You can make a bet in their underwear sitting inside the bedroom. The Kansas City Chiefs and the Philadelphia Eagles are taking the field on Sunday for Super Bowl LVII.

Patrick Mahomes and the Chiefs meet Jalen Hurts and the Eagles. Follow along for live updates.

They’ve [gone through a total rebuild](https://www.washingtonpost.com/sports/2023/02/10/nick-sirianni-jalen-hurts-eagles/?itid=lk_inline_manual_2) since then and have a new coach, [Nick Sirianni](https://www.washingtonpost.com/sports/2023/02/08/nick-sirianni-eagles-head-coach/?itid=lk_inline_manual_2), and new quarterback, [Jalen Hurts](https://www.washingtonpost.com/sports/2023/01/27/jalen-hurts-eagles-offense/?itid=lk_inline_manual_2). [Patrick Mahomes](https://www.washingtonpost.com/sports/2023/02/10/patrick-mahomes-super-bowl/?itid=lk_inline_manual_2) as their quarterback.

The Eagles won Super Bowl LII as underdogs. That isn't this team and that's OK too. By Dave Zangaro.

Jalen Hurts (left) of the Philadelphia Eagles talks with Patrick Mahomes of the Kansas City Chiefs during Super Bowl LVII Opening Night at Footprint Center on ...

[Check out highlights from the 2020 parade here](https://www.youtube.com/watch?v=t-IB-FZyxJA). But for those in Kansas City for the big game, [here are some of your best options](https://www.kcur.org/sports/2023-02-10/super-bowl-2023-chiefs-when-watch-without-cable-kansas-city)for where to cheer on the Chiefs. [From pizza to conchas, here's how fill your week with Chiefs food](https://www.kcur.org/arts-life/2023-02-05/from-pizza-to-conchas-heres-how-to-fill-your-week-with-chiefs-food-ahead-of-the-super-bowl)if you're in Kansas City. [Meet the Kelce brothers](https://www.ideastream.org/community/2023-02-10/kelce-brothers-super-bowl-run-electrifies-cleveland-heights)and their incredibly supportive mom, Donna. [Kansas City Chiefs and the Philadelphia Eagles](https://www.npr.org/2023/01/30/1152443631/eagles-chiefs-super-bowl-lvii-57) face off Sunday, Feb. contributed to this story This year's halftime headliner is the one and only Rihanna. [The official kickoff ](https://www.nfl.com/super-bowl/event-info/)is at 5:30 p.m. And now, both have won two playoff games to arrive here in the Super Bowl. Both were the #1 seed in their conference. brother Super Bowl](https://www.npr.org/2023/02/09/1155529623/super-bowl-chiefs-eagles-preview#:~:text=It%27s%20the%20first%20Super%20Bowl%20to%20pit%20a%20pair%20of%20brothers%20against%20each%20other). Both teams finished the regular season atop the standings at 14-3.

Sports betting is now legal in two-thirds of the country, and more Americans than ever before have an opportunity to place a legal bet on Sunday's Super ...

Look at betting on the game as a form of entertainment and not as a way to gain money that you need. A perennial favorite is betting on the coin flip at the start of the game to determine which team can choose to get the ball first. They can be disarmingly simple, such as guessing which team will get the ball first, whether the first score of the game will be a touchdown or a field goal, and whether or not the game will go into overtime. Betting on the Super Bowl is supposed to be fun, and for most people, it is. (You also can choose a harder-to-reach number for a higher potential payout, such as betting that the Chiefs will win by 20 points, but that’s a very risky strategy.) So if all you want to do is bet Kansas City with the point spread, but you want to get more points than the 1.5 currently being offered, you can bet on an alternate spread, such as Kansas City getting 3.5 points. You can even bet on which color of Gatorade the winning coach will be doused in at the game’s conclusion. You can pick your own spread or total — an alternate — to improve your chance of winning, but the farther your pick deviates from the sportsbook’s number, the less it will pay if you win. But because you're grabbing better odds for yourself, the bet is a more costly one: You must put up $166 of your own money to win $100 in that case. (Of course, you get your original $122 back as part of the $222 payout.) A money line bet on Kansas City, however, will win $104 on a $100 bet, for a total payout of $204. That means if you bet the over, both teams combined must score at least 51 points for your bet to win. Rather, it is a number designed to generate as close to an equal number of bets on both sides as possible. A bet on the Eagles to just win the game, regardless of the score, is somewhat less profitable than using a point spread.

The Eagles won Super Bowl LII as underdogs. That isn't this team and that's OK too. By Dave Zangaro.

This is a defense that has sacked the quarterback 78 times in 19 games, good for third all-time behind the 1984 and 1985 Chicago Bears. But on Sunday, the 2022 Eagles have a chance to become immortal too. The Eagles don’t really have any weaknesses on their roster and will have all 22 starters suited up for Super Bowl LVII. But this team is better. The one similarity between 2017 and 2022 is that every move he made in both offseasons seemed to work out. There’s no doubt that the 2017 team was special. Because for most of this season, the Eagles have gotten everybody’s best shot. This is a team that led the best division in football from the first week of the season. This is a team with eight Pro Bowlers. The reason that 2017 team was special was because they were underdogs. But this is also a team that started off the season with an 8-0 record and was the last undefeated team in the NFL. Because Philly really relates to that underdog mentality.

Super Bowl LVII will see the Kansas City Chiefs and the Philadelphia Eagles meet today to decide the champion of the 2022 season. And while Reid, of course, ...

But if you want an early peek at the ads that will be airing (so you can refresh your drink or hit the bathroom when they air), here are a few teasers of ones to watch. Now it’s time to see if it can stick the landing with Maya Rudolph or if this will be another disastrous PR campaign. Including Live TV in the bundle bumps the price to $70 per month ($76 with no ads). The Chiefs, at +105, were the underdogs. The fabric softener has people guessing which celebrity is beneath the hoodie in this teaser spot. If you do have a cable subscription, the game is being streamed live on the Adding the more comprehensive “Blue” plan bumps the cost to $55 monthly. The Super Bowl, naturally, isn’t blacked out in any market, so you shouldn’t have to worry about finding the game. [Apple](https://fortune.com/company/apple/) takes over responsibilities for halftime entertainment and, not to mix our metaphors, is swinging for the fences. And while you may not remember that game, you almost certainly remember the halftime show, when Katy Perry introduced the world to “Left Shark”. It last hosted the Super Bowl in 2015. Rihanna, who hasn’t performed for six years (opting instead to focus on her makeup and lingerie companies), will take the stage.

Aaron Paul, Bryan Cranston and Raymond Cruz in scene from PopCorners' 2023 Super Bowl spot. Associated Press. This year features another impressive group of ...

“But one thing that won’t change—and will continue to be a challenge for marketers—is how brands will compete for eyeballs and act on consumer intent. For instance, people cited other things in the survey that they were more excited about for the game. And, as you’d expect for any game that draws non-football fans in such big numbers, 14% say they’re only excited for the snacks. Another 16% said they plan to watch the game to see halftime performer Rihanna, who will headline the show for the first time. “People are still eager to see commercials (18% of respondents), but the distractions underscore the need for brands to market more efficiently with high-value audience targeting across all channels to break through the noise.” “The Super Bowl is an immersive experience with different elements competing for consumers’ attention (game, commercials, halftime show and food), especially now that in-person gatherings are back,” says David.

PHOENIX — This will likely be the most-bet Super Bowl ever. We can say that just about every year for the foreseeable future.

While both the Eagles and the Chiefs have won the Super Bowl before, there are some teams that haven't ever won - and some that have never even made it to ...

- Arizona Cardinals: 1, last appearance 2005 - Tennessee Titans: 1, last appearance 2000 - Atlanta Falcons: 2, last appearance 2017 - Carolina Panthers: 2, last appearance 2016 - Buffalo Bills: 4, last appearance 1994 - Minnesota Vikings: 4, last appearance 1977

The Kansas City Chiefs and the Philadelphia Eagles face off in Super Bowl LVII at State Farm Stadium in Glendale, Ariz. Rihanna performs in the halftime ...

NFL heavyweights the Kansas City Chiefs and the Philadelphia Eagles face off in Super Bowl LVII at 6:30 p.m. ET on Fox.

[Carvana](https://www.cnbc.com/quotes/CVNA/) and [Vroom](https://www.cnbc.com/quotes/VRM/) were among the worst performers. [American Gaming Association survey.](https://www.americangaming.org/resources/super-bowl-lvii-wagering-estimates/) Those wagers are expected to total $16 billion, the survey found. [Frito-Lay](/quotes/PEP/), Lays and Doritos. [according to a survey from the American Gaming Association](https://www.americangaming.org/new/record-50-million-americans-to-wager-16b-on-super-bowl-lvii/?campaign_id=4&emc=edit_dk_20230211&instance_id=85122&nl=dealbook®i_id=51916137&segment_id=125070&te=1&user_id=f1c8b3e3ced2ac703345f809433f5f1e). [sentiment survey](https://www.numerator.com/61-consumers-plan-watch-super-bowl-lvii-numerator-reports), Eagles and Chiefs fans are divided on their beer, snack brand and grocery retailer preferences. 29, which saw Chiefs beat the Cincinnati Bengals and the Eagles top the San Francisco 49ers to secure their Super Bowl spots, raked in 50.7 million average viewers, the most watched since 2014. Everyone knows the cost of advertising during the Super Bowl keeps reaching higher and higher, as this chart shows. [Rihanna](https://www.cnbc.com/2022/10/26/rihanna-makes-long-awaited-return-to-music-with-black-panther-sequel.html) is the halftime performer. [Apple took over](https://www.cnbc.com/2022/09/23/apple-will-sponsor-super-bowl-halftime-show-starting-in-february.html) as part of a five-year deal with the National Football League. Fox said it raked in a record amount of [Super Bowl ad revenue](https://www.cnbc.com/2023/02/08/fox-2q-23-earnings-nfl-world-cup-ad-revenue.html) this year. In this case, continued miscommunication between the White House and Fox led to the interview's cancellation. This is CNBC's live blog tracking all the ads and action during Super Bowl LVII.

Here's how to watch Super Bowl 57 in 2023 on Fox for free and streaming TV like Fubo, Sling, YouTube, Hulu and more.

Sportswashing and crypto company hubris are no longer in play this year. And that's a good thing.

CoinDesk is an independent operating subsidiary of [Digital Currency Group](https://dcg.co/), which invests in [cryptocurrencies](https://dcg.co/#digital-assets-portfolio) and blockchain [startups](https://dcg.co/portfolio/). Not to mention the parade of TV interviews, including one the day after the Super Bowl on [CoinDesk TV’s The Hash](https://www.coindesk.com/tv/the-hash/). He followed it up by testifying in front of Congress [in defense of the crypto industry](https://www.coindesk.com/policy/2021/12/08/live-blog-house-meets-on-crypto-regulation/) in a way that seemed sincere while donating influential levels of [money to political campaigns](https://www.coindesk.com/policy/2023/01/17/congress-ftx-problem-1-in-3-members-got-cash-from-crypto-exchanges-bosses/). [strict set of editorial policies](/ethics/). [ Consensus 2023](https://consensus.coindesk.com/), CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. [The Bahamas with President Bill Clinton](https://www.coindesk.com/policy/2022/11/10/washington-dcs-buddy-sam-bankman-fried-has-some-explaining-to-do/) before last year’s Super Bowl. Splashy and fancy advertisement spots like the Super Bowl are just as much about the ego boost of being seen on television by others and nurturing the “I’ve made it” feeling as it is about a savvy marketing spend. An association with the most recognizable brands in the world – Coca-Cola, Budweiser and Toyota? Crypto executives are no exception and they might yearn for it more than other executives, given the still-not-quite-mainstream acceptance of the industry as a whole. Where that desire becomes hubris is when we consider if they even belong. Sportswashing describes groups, corporations or nation-states using the global popularity of sports to improve their reputations by proxy. At the very least, this time around their reputations won’t have been boosted by borrowed glory.

The Patriots won six Super Bowls. They made the AFC championship game eight straight years in the 2010s. Then the Chiefs came along. Five straight AFC title ...

The Walt Disney Company marks its 100th anniversary on October 16, 2023, and throughout the year, will celebrate the fans and storytellers who have sparked ...

The debut of “Disney100 Special Look” during the big game is an exciting milestone for Disney—with a year full of opportunities for fans and families of all ages to relive their most beloved Disney memories and to delight in new, heartwarming stories and experiences. From The Little Mermaid and Guardians of the Galaxy Vol. The exhibition will also make stops across the United States and throughout Europe. We are incredibly grateful to the generations of people all over the world for being such a special part of our history and for inviting our stories and characters into their lives over the past century,” said Robert A. “Disney100 represents a celebration of all of our fans and families, and our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of the global culture.” Today, Disney honors those fans and creators with a special commercial debuting during Super Bowl LVII that spotlights 100 years of unrivaled storytelling and innovation.

Fans dressed in Kansas City Chiefs red and Philadelphia Eagles green excitedly bounced up the walkway to State Farm Stadium on Sunday, as the curtain lifted ...

The NFL said it expected the Glendale, Arizona, stadium's retractable roof to remain open. Register for free to Reuters and know the full story GLENDALE, Ariz., Feb 12 (Reuters) - Fans dressed in Kansas City Chiefs red and Philadelphia Eagles green excitedly bounced up the walkway to State Farm Stadium on Sunday, as the curtain lifted on a tough-to-predict Super Bowl 57.

PHOENIX — This will likely be the most-bet Super Bowl ever. We can say that just about every year for the foreseeable future.

Disney has unveiled a 90-second spot highlighting its year-long 100th anniversary celebration, to air during Fox's telecast of Super Bowl LVII.

The exhibit aims to demonstrate how Disney’s long track record of innovation and creativity has shaped the entertainment business and pop culture at large. “As we commemorate our historic 100th anniversary, it is remarkable to look back at Walt Disney’s legacy and his passionate pursuit of excellence that continue to propel the company forward today,” Disney CEO Bob Iger said in a statement. Titled “Disney 100 Special Look,” the commercial blends footage of children dressed as Disney princesses, Buzz Lightyear and other characters, in addition to those playing with “Stars Wars” lightsabers.

For example, tennis champion Serena Williams stars in a Michelob Ultra ad that draws on the classic comedy "Caddyshack," while John Travolta, who starred in " ...

"A 30-second ad at this point in our industry's infancy is not a good use of resources at best and at worst risks bringing in new users before they completely understand the opportunities and risks," Binance Chief Strategy Officer Patrick Hilmann said. Beyond the sheer numbers of people who are watching, creating a Super Bowl ad is tricky in part because of the audience's diversity. "Super Bowl ads are always a reflection of the country, to some degree," said Tim Calkins, a marketing professor at Northwestern University. Some of the biggest names in crypto — including Binance, Coinbase and Kraken — confirmed with CBS MoneyWatch that they're out. "Consumers are looking for a good laugh and to feel comfortable," said Rich Weinstein, a professor at VCU Brandcenter. Many of this year's crop of Super Bowl ads are playing it safe, tapping cultural references from the 1970s, '80s and '90s.

The Lombardi Trophy is on the line with Kansas City and Philadelphia facing off in Glendale, Arizona. Here are the top plays and biggest moments.

[Patrick Mahomes](https://www.espn.com/nfl/player/_/id/3139477/patrick-mahomes) against one of the league's best defenses. [Super Bowl LVII](/nfl/super-bowl/) is here. The Eagles (-1.5) are [slight favorites](/chalk/story/_/id/35556753/2023-super-bowl-lvii-philadelphia-eagles-kansas-city-chiefs-betting-odds-favored-spread-props-reaction-lines), and Philadelphia QB [Jalen Hurts](https://www.espn.com/nfl/player/_/id/4040715/jalen-hurts) was the ESPN [experts' pick](/nfl/story/_/id/35603304/super-bowl-2023-predictions-experts-pick-chiefs-eagles-score-mvp) as the most likely to win MVP.

GLENDALE, Ariz. (AP) — The Kansas City Chiefs and the Philadelphia Eagles face off in the Super Bowl. Follow for the latest live updates and news from The ...

Hardman went on injured reserve this week and was not available to play in the game. [gave birth](/article/kansas-city-chiefs-philadelphia-eagles-nfl-sports-athlete-injuries-e09a7cbf1ce7adc6ab4196c36cfd530c?utm_campaign=SocialFlow&utm_medium=AP_NFL&utm_source=Twitter) in the early hours to twin girls back home in Chicago, a team official confirmed to The Associated Press. The first lady grew up in suburban Philadelphia and has never been shy about her allegiance to the hometown team. “The quarterbacks that came before me — Shack Harris, Doug Williams — that laid the foundation for me to be in this position. The Chiefs and Eagles both have plenty of fans in Arizona, but it’s a decidely pro-Philadelphia crowd. The Eagles were in control with the ball and a 14-7 lead but Philadelphia quarterback Jalen Hurts fumbled on third down around midfield. Eagles quarterback Jalen Hurts ran for two touchdowns in the first half and also connected on a 45-yard touchdown pass to A.J. (AP) — The Kansas City Chiefs and the Philadelphia Eagles face off in the Super Bowl. The Kansas City Chiefs quarterback led his team on a touchdown drive to open the third quarter. The Eagles are trying to win their second Super Bowl in six seasons. The Chiefs won the Super Bowl for the second time in four seasons. The Eagles tied the game at 35 with 5:15 remaining when Jalen Hurts scored his third rushing touchdown of the night on a 2-yard run.

Super Bowl commercials in the 2023 game relied heavily on celebrity cameos but not on breakthrough, dazzling concepts.

Other ads on Sunday night contained QR codes — including one placed on a can of Michelob that viewers could scan to gain access to a Netflix golf documentary, or another for Planters that gave fans the chance to see more of a comedian “roast” of its popular Mr. Consider the one-two punch of a Michelob ad and a subsequent spot for General Motors, both of which contained promotional nods to Netflix. More marketers are dabbling in “gamification” of their commercials, says Greg Hahn, co founder and chief creative officer of Mischief, the agency that crafted the promos for Tubi. It feels like we’ve got this moment, who can we put into the ad to kind of get flash and pizazz for it.?” “I think I just wanted to see more,” says Kai Deveraux Lawson, senior vice president of diversity, equity and inclusion at Dentsu Creative. The crowd is awakened by the scene, which gave people more to think about than just buying a home computer.

The musician became a billionaire in 2021 and is now the second-wealthiest female entertainer, after Oprah.

And I'm honored to be here, and I'm honored to be doing this, this year." "Representing for immigrants, representing for my country, Barbados, representing for Black women everywhere," Rihanna said. The Fenty line generated more than $550 million in sales in 2020, Forbes noted. While music is what made Rihanna famous, it's her Fenty beauty line that has taken her wealth into the stratosphere. [Rihanna on her long-awaited return to the stage after 7 years: "To come back from 0 to Super Bowl, that's kind of nuts"](https://www.cbsnews.com/news/rihanna-super-bowl-half-time/) [Here's a sneak peek at some of this year's Super Bowl ads](https://www.cbsnews.com/news/super-bowl-2023-lvii-ads-football-nfl/) [Rihanna takes the stage](https://www.cbsnews.com/news/rihanna-super-bowl-half-time/) at the Super Bowl Halftime Show on Sunday, she will embody not only a musician who scaled the charts to become a global superstar but also an even rarer accomplishment: She's one of the world's few self-made [female billionaires](https://www.cbsnews.com/news/rihanna-billionaire-fenty-beauty/).

Follow our score updates and analysis for Super Bowl 57 between the Kansas City Chiefs and Philadelphia Eagles.

Kansas City didn't have a third down on the drive. He also had a nice 11-yard run for another first down and connected with Dallas Goedert on a 13-yard pass. Kelce had a 22-yard reception on the drive. Brown also had a 7-yard reception on the drive. The QB also had an 8-yard run, looking good on his hurt ankle. A Jalen Hurts pass fell incomplete on third down. The Chiefs didn't answer the Eagles' touchdown this time as Kansas City went three-and-out on its next possession. A 28-yard run from Hurts on 4th & 5 at the Chiefs 44. Jalen Hurts just threw a 45-yard touchdown pass to A.J. The Chiefs are really fortunate to only be down 10. Follow our score updates and analysis on the game below. Hurts has rushed 10 times for 61 yards and two scores.

Rihanna did not bring any other artists to the stage, preferring to frame the set as a celebration of her dominant pop career. The performance also served ...

[The Associated Press](https://apnews.com/article/rihanna-entertainment-sports-motherhood-music-14ea73006505a33793e3af992b083a2c) in an interview shortly after she was announced as the halftime headliner, “Super Bowl is one thing. The staging was dramatic and visually striking, as Rihanna hovered over the crowd on an elevated platform that descended from above, and some of her dancers remained poised above the field throughout the set. Despite performing parts of several songs that feature high-profile rappers — “Work,” her hit single with Drake; “Umbrella,” which features Jay-Z; and Kanye West’s “All of the Lights,” on which Rihanna guests — she did not bring any other artists to the stage, preferring to frame the set as a celebration of her dominant pop career. Ever the savvy businesswoman, her halftime performance featured a bit of product placement, when she paused for a moment to reapply some Fenty Beauty powder. 1 smashes like “We Found Love,” “Diamonds” and “Only Girl (in the World),” leaning into the up-tempo and dancier sides of her catalog. The performance also served as a pregnancy reveal.

Pop and R&B superstar Rihanna made a grand return to the stage on Sunday, floating high above the Super Bowl field, thrilling the crowd with a fast-paced ...

Rihanna joined a list of music luminaries who have performed at the Super Bowl, from Lady Gaga to Beyonce, Prince, Madonna and the Rolling Stones. It was the 34-year-old Grammy winner's first stage performance in five years. Dressed in a hot pink jumpsuit and baggy coat, Rihanna opened the biggest showcase in music by singing "Bitch Better Have My Money" as she stood, with a noticeably rounded belly, on a platform suspended in the air.

Chiefs quarterback and NFL MVP Patrick Mahomes led the Chiefs to their third Super Bowl victory (and second in three years).

The Eagles tried to let the Chiefs score a touchdown (to give them maximum time to try to score a touchdown of their own) but Kansas City ran the clock the down and kicked a field goal with 8-seconds left to go up 38-35. The Eagles punted on their next possession (just their second of the game) and the Chiefs capitalized. The Eagles decided to go for two to try to even the score. On the next drive, the Eagles booted a field goal to extend the score to 27-21 and that was the tally at the end of the third quarter. Mahomes came into the Super Bowl as a two-time NFL MVP in his third Super Bowl appearance (won in 2020 and lost in 2021). For the first time in the game, with 12-minutes left, Kansas City was leading: 28-27. The Eagles would not be slowed - going for it on two fourth-downs with Hurts capping the drive with a three-yard scamper for his second rushing touchdown to give the Eagles a 21-14 lead. So it was no surprise that as the Chiefs opened the second half, Mahomes was back leading his team. Chiefs quarterback Patrick Mahomes, the NFL MVP who has sparkled all season long, was tackled late in the second quarter as he scrambled to get a first down. What the scoreboard didn't show was the Eagles dominance. The Chiefs' Nick Bolton picked it up and darted into the end zone to even the score 14-14. But Jalen Hurts made a rare mistake fumbling the ball — the Eagles first turnover of the postseason — as he tried to evade a tackler.

Tonight at the Super Bowl halftime show, Rihanna pulled out all the Bad Gal stops on the beauty front.

A perennial favorite of Rih’s, a deep red pout led her makeup look, crafted by Fenty Beauty global makeup artist [Priscilla Ono](https://www.instagram.com/priscillaono/?hl=en). Furthering the theme of her crimson look, Rihanna topped everything off with a glossy red manicure by nail artist [Kimmie Kyees](https://www.instagram.com/kimmiekyees/) using [CND’s Devil Red](https://cna.st/affiliate-link/2h8zKZvUAqv9ZDfY8x2A3otoT38fYH8YBFGx1np8LNwY1PG937qQURJWU5XPhp1CAhmpjwCBMNDmHrYzLAioeLtrb9GiZ27sqvRvwEAGdbmTciqqUbwgioPC4sTorxKFAM4yukum1ko9KdJXQXiX3C8eRE5ChVAccBxWegy1ZCR84ryq18). [Super Bowl halftime show](https://www.vogue.com/tag/event/super-bowl), Rihanna pulled out all the Bad Gal stops.

From her pregnancy reveal to her set list, here's what you need to know about Rihanna's halftime show performance for the 2023 Super Bowl.

Neither of those happened, but the Super Bowl Halftime Show marked her long-awaited return to music, and now the world waits to see what happens next. [historic game between the Philadelphia Eagles and the Kansas City Chiefs](https://time.com/6254557/super-bowl-2023-black-quarterbacks-mahomes-hurts/) was settled, the true winner of Super Bowl LVII was [Rihanna](https://time.com/6251429/rihanna-fashion-best-moments/), who made her triumphant return to [live performance](https://time.com/6250929/best-rihanna-performances-super-bowl/) on the biggest of stages: the Halftime Show. As fans took in her performance, much of the conversation focused, as it so often does in our gossip-centric culture, on her postpartum body. Her long-awaited show had been hyped for months leading up to tonight’s musical comeback, and fans were satisfied with the results. While it’s become customary for most Halftime headliners to feature special guests during their shows, Rihanna broke with tradition and was the sole performer during the performance, relying instead on the impeccable talents of her dozens of backup dancers, who wined, body-rolled, and dropped it low. While her epic performance more than delivered the show-stopping celebration of her many hits that [her fans had anticipated](https://time.com/6253747/rihanna-super-bowl-halftime-show-predictions/), it was also filled with plenty of surprises—including choreography from her frequent collaborator Parris Goebel, a cheeky Fenty product placement, and a well-placed belly rub that set the Internet ablaze with pregnancy speculations, as well as criticism that so much focus shifted from her musical return to the status of her postpartum body. Rihanna’s look consisted of a striking red bodysuit with a matching red patent breastplate from Loewe, worn under a jumpsuit in the same bright shade. For one thing, prolifically: immediately after the performance, Twitter would not load tweets for a couple of minutes. Her electrifying performance signaled that even though it’s been seven years since we’ve had a new album from Rihanna, the bad gal can still bring it when it comes to putting on a show. During the show, the word “pregnant” began trending on Twitter, with viewers reading into a belly rub she did while singing the lyric “life inside” and a quote she gave during a pre-show interview in which she said, “I’m thinking about bringing someone.” Others criticized the speculation and the mass effort to investigate a woman’s reproductive status, saying that the moment should be about her return to music and what this means for her career, not about her body. The sporty, futuristic look was complemented by white Hazmat suit-esque costumes her backup dancers wore, paired with reflective sunglasses and mesh undershirts. “I’m three months postpartum, like, should I be making major decisions like this now?’ Like, ‘I might regret this,’” she said.

The Eagles and Chiefs played a thriller in Super Bowl LVII.

The singer surprised fans as she delivered a hit-heavy performance at the half-time show.

Fans of Rihanna admit the singer doesn't necessarily have the best voice in music. And surely everybody can all be grateful that her set wasn't dragged down by her most recent release - Lift Me Up from the soundtrack to Marvel's Wakanda Forever. In the late noughties and early 2010s, she churned out chart-toppers faster than the industry's top songwriters could compose them. But monster hits such as Rude Boy were balanced with the somewhat harder-edged and lesser-known Pour It Up. Model Cara Delevingne was among the attendees sporting one on Sunday. I couldn't be an enabler," she said at the time. Instead, Rihanna deployed some her biggest hits as she hurtled towards the end of her set, climaxing with her ode to British weather, Umbrella, and the rousing, anthemic Diamonds. But what has set Rihanna apart from some of her peers is the sheer number of hits she has to her name. Weird but whatever." "I just couldn't be a sellout. [her representatives confirmed](https://www.hollywoodreporter.com/news/music-news/rihanna-pregnant-rep-confirms-super-bowl-halftime-show-1235323383/) the singer was indeed pregnant with her second child. The singer rattled through several of her most recognisable hits, front-loading her set with some of her most danceable and up-tempo numbers including Only Girl (In The World) and the excellent Where Have You Been.

After seven years largely away from the stage, the singer and mogul used the halftime show to perform a dozen hits, nod to her nonmusical business and ...

And for Rihanna, playing halftime is a milestone befitting the scope of her achievements. Rihanna — one of the crucial pop hitmakers of the 21st century — needs the Super Bowl less than the Super Bowl needs her, and her performance was a master class in doing exactly enough. So in its marketing, the Super Bowl amplified how it was a coup to land her most visible effort in years. But the involvement of The event was the event. There was little variation in tone or energy, no aesthetic nods to the lightly themed set list. But for Rihanna, who [last year gave birth to her first child](https://www.nytimes.com/2022/04/07/style/rihanna-pregnancy-fashion.html), it was a stroke of performance savvy nonetheless — maybe the only gesture that could outshine, and reframe, the show she had just given. And she had not performed a show of this scale since 2016. Rihanna’s hits are plentiful — she has charted more than 60 times on the Billboard Hot 100 — and they are varied. During “Work,” she led them as if she were a tutor calling out moves but not participating in them. In 13 minutes, Rihanna casually performed snippets of 12 hits, universally known songs that don’t require much in the way of fluffing or bombast. She followed that song immediately with “Run This Town,” another collaboration with Ye (and Jay-Z).

Kansas City Chiefs quarterback Patrick Mahomes holds the Vince Lombardi Trophy after the Chiefs won Super Bowl LVII on Sunday, February 12.

Things looked bleak for the Chiefs at halftime, as they trailed 24-14 and Mahomes appeared to aggravate an ankle injury. Harrison Butker kicked a 27-yard field goal with eight seconds left to all but cinch the victory. But Mahomes came back strong in the second half, and the Chiefs' offense — the best in the NFL this season — delivered down the stretch.

Many articles that review Super Bowl ads emphasize a single person's opinion or a view of the average consumer. In this article, I consider advertising from ...

Another ad that is getting positive attention for its high entertainment value is [Bud Light’s “Hold,”](https://admeter.usatoday.com/commercials/bud-light-hold-easy-to-drink-easy-to-enjoy/) which converts the pain of being on hold into an opportunity to dance and drink a Bud Light. While it is easier to deliver any one of the above criteria, it is quite difficult to do all three in a single :30 second spot. The risk of course is that it doesn’t compel consumers to want to buy the product. 3) The ad engages and entertains consumers in a way that drives recall. 2) The drama in the ad is connected to the product or service. It is easy to have a funny or dramatic story that is not clearly linked to the product - and therefore it becomes a distraction. An example from this year that did a very good job connecting the drama in the story to a unique feature of the product is In both cases, the shape of Doritos and the production of Weather Tech are differentiating elements of their brands and the drama in the ads reinforced it. Many consumers are not likely aware of the ongoing storyline and if viewing the ad in isolation, it fails to link the drama to anything that is actually unique or differentiated about the product. Not surprisingly, when brands focus on the unique value that they create for consumers, they are more likely to convince consumers to consider (and buy) them. 1) The ad convincingly and clearly communicates some element of competitive advantage about the product or service. After reading lists of Super Bowl ad “hits and misses,” it’s apparent that many represent an individual’s point of view regarding what ads they liked and why.