H&M Justin Bieber

Justin Bieber is not a fan of some H&M merchandise bearing his image.

"The H&M merch they made of me is trash and I didn't approve it," he wrote. "I didn't approve any of the merch collection that they put up at H&M... Justin Bieber is not a fan of some H&M merchandise bearing his image.

Singer Justin Bieber accused retailer Hennes & Mauritz AB of selling clothing depicting him without his consent.

"I didn't approve any of the merch collection that they put up at H&M," Bieber wrote Monday. "The H&M merch they made of me is trash and I didn't approve it," Bieber posted on Instagram. The retailer has previously sold Bieber's concert tour merchandise a few times, going back several years.

The 28-year-old “Sorry” singer wrote: “I didn't approve any of the merch collection that they put up at H&M.. all without my permission and approval SMH I ...

An allegedly unauthorized H&M collection of Justin Bieber merchandise struck a low note for the pop star.

We might permanently block any user who abuses these conditions. Known for songs such as “Sorry,” “Stay” and “Baby,” the Canadian-born Bieber is a two-time Grammy winner out of 23 nominations. “The H&M MERCH THEY MADE OF ME IS TRASH AND I DIDNT APPROVE IT,” Bieber wrote on his Instagram story.

Pop musician Justin Bieber says he didn't approve a new merchandise collection sold by H&M — and the fast-fashion retailer immediately took action.

[selling tour-themed apparel in 2016 and 2017](https://hypebeast.com/2017/8/hm-justin-bieber-purpose-tour-merch) pegged to the “Baby” singer’s “Purpose” album and stadium tour. In October, Bieber’s team said that [the tour would be postponed](https://www.latimes.com/entertainment-arts/music/story/2022-10-07/justin-bieber-justice-world-tour-end-postpone) again. “I DIDNT APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M .. Meanwhile, Bieber launched his own clothing line, Drew, in 2019 and is also selling his own authorized merch relating to his [2021 “Justice” album](https://www.latimes.com/entertainment-arts/music/story/2021-03-22/justin-bieber-justice-martin-luther-king-album-review) on his [official website](https://shop.justinbiebermusic.com/). [a hoodie](https://www2.hm.com/en_us/productpage.1134456001.html) featuring Bieber’s “Ghost” lyrics and other colorful items, according to [Forbes](https://www.forbes.com/sites/carlieporterfield/2022/12/19/justin-bieber-says-hm-merchandise-released-without-his-permission---warns-fans-not-to-buy-the-trash-clothing/). In a second post, the Grammy winner said the merchandise is “trash” and again urged fans not to buy it.

H&M said that they followed proper approval procedures to use Justin Bieber's image on the clothing, but the pop star says otherwise.

[The Weeknd said he would no longer work with H&M](https://globalnews.ca/news/3952741/the-weeknd-hm-racist-photo/) after they used a photo on their website of a young Black boy wearing a hoodie that said “Coolest monkey in the jungle.” [Justin Bieber](https://globalnews.ca/tag/justin-bieber/) is upset that [H&M](https://globalnews.ca/tag/hm/) is selling clothing featuring his likeness and lyrics, saying that the fast fashion giant didn’t ask for his approval to put his face on their clothes. [featuring Bieber’s face](https://www.bloomberg.com/news/articles/2022-12-19/justin-bieber-denounces-his-own-merchandise-being-sold-at-h-m?), branding and lyrics, reports Bloomberg.

NEW YORK — Justin Bieber is lashing out against clothing retailer H&M, claiming they created a line featuring his name and image without his approval.

"When everyone finds out I didn’t approve any of this merch [shaking my head]," he commented. Taking to his Instagram Stories, the singer told fans on Monday, "I didn't approve any of the merch collection that they put up at H&M .. The model is wearing a white sweater with Justin's image on the front.

The H&M merch they made of me is trash and I didn't approve it,” Bieber posted on Instagram.

“As with all other licensed products and partnerships, H&M followed proper approval procedures,” the statement reads. Bieber posted about his frustrations in an Instagram story on Monday. “On the one hand I understand it, it's his image and he didn't approve it, but on the other hand, there are many who want to have Justin's merchandise, or anything related to him, but they don't have enough money to buy the official merchandise and they're looking for where it comes out cheaper just to have something of it,” one fan wrote. “The H&M merch they made of me is trash and I didn’t approve it, don't buy it,” he continued in a second story post. Bieber himself commented under the post, writing: “When everyone finds out I didn’t approve any of this merch smh.” After Justin Bieber furiously called his new H&M merchandise line "trash" and claimed he didn't authorize the designs, the fast-fashion company said in a statement that it had followed "proper approval procedures.”

The pop star said the fast-fashion chain didn't get his permission to use his name and likeness in its new collection — but the company denied it.

In a statement to CBS News, H&M said that it followed "proper approval procedures" in creating the licensed clothing.

The items do not appear to be available for purchase on H&M's website. "All without my permission and approval," the singer added in another Instagram story. In a statement to CBS News, H&M said that it followed "proper approval procedures" in creating the licensed clothing.