France

At the fish farm near Bordeaux, Christophe Baudoin is running an ultrasound device over the belly of a large sturgeon to check its eggs.

"There used to be a mystery around how these fish were raised and harvested. "People will eat less because it's a lot more expensive, but it will be so good that they'll be satisfied." It will go back in the lake to await another cycle in two years. comes the next shout, indicating the fish's pregnancy cycle has gone too far and the eggs have softened -- losing the crucial crunch. "We can't be number one in production, but we can lead the way in creativity and science." "The idea is to produce less, but produce better," he said.