Snap stock

For the third quarter, the Snapchat parent reported revenue of $1.1 billion, up 6% year over year, while its net loss of $360 million plunged 400%. This ...

As a result of the flood of outlook adjustments, three of Wall Street's finest issued downgrades, while more than a dozen slashed their price targets. [NYSE: SNAP](/quote/nyse/snap/) Unfortunately, average revenue per user (ARPU) of $3.11 declined 11%. For the third quarter, the Snapchat parent reported revenue of $1.1 billion, up 6% year over year, while its net loss of $360 million plunged 400%. This also marked the slowest quarterly sales growth in the company's history. [SNAP](/quote/nyse/snap/) -30.63%) cratered on Friday, falling as much as 32.1%.

Snaps fundamentals improved, albeit hampered by what are likely short-term macro headwinds, until macro issues resolve, the stock will be under pressure.

Since Snap does not have earnings, a lot of investors have been looking to metrics such as price-to-sales to gauge whether the company is valued correctly. While these numbers will make investors happy, Snap is still going to be contending with increasing competition from a number of different platforms including Instagram and TikTok. Snaps' fundamentals remain intact, but it has been facing headwinds from both the demographics of its user baser, which tends to be younger and macroeconomic headwinds, which are now clearly affecting marketing budgets. [Snap also recently announced that they will be laying off 20%](https://www.marketbeat.com/articles/snap-cutting-20-of-staff-as-ad-sales-continue-to-dry-up-2022-08-31/?1), of their staff as a plan to restructure their business. The fall in ARPU should not be surprising, it’s been noted that advertisers have become a lot of discerning when allocating funds to social media, and Snap is no exception. The rest of the world's users increased by 34%, compared to 4% in North America.

Shares of Snap continued to plunge Friday afternoon after the company reported weaker-than-expected revenue for the third quarter.

Winning back investor and our own confidence will take time." Shares are now trading at levels not seen since February 2019. - The social media company has suffered as a result of the struggling online advertising market.

A grim fourth-quarter outlook from the social media group is drawing pessimism from the stock market and Wall Street analysts.

the 24 cents they had penciled in—did little to stop investors souring on the stock as the company detailed [a grim outlook for the coming quarter](https://www.barrons.com/articles/snap-earnings-stock-price-51666214979?mod=article_inline). (ticker: SNAP) plunged 27% in U.S. ](https://www.barrons.com/market-data/stocks/snap)

Snap (SNAP) tanked 28.1% Friday, backing up its premarket decline, after it posted the worst revenue growth rate in its history despite strong user growth ...

Those declines were reflected in a [rough day for a key social media ETF](https://seekingalpha.com/news/3893713-key-social-media-etf-falls-as-snap-revenue-disappoints-and-twitter-drama-continues-meta-facebook) ( [SOCL](https://seekingalpha.com/symbol/SOCL)). [SNAP](https://seekingalpha.com/symbol/SNAP)) fell 10.2% on Jan. Only Google, considered less exposed to Snap's issues than peers, came out ahead in the space: ( [GOOG](https://seekingalpha.com/symbol/GOOG)) +0.9%; ( [GOOGL](https://seekingalpha.com/symbol/GOOGL)) +1.2%. 3 after Q4 earnings; slid more than 43% May 24 after [warning it would miss low-end projections in Q2](https://seekingalpha.com/news/3842003-snap-slides-18-as-it-warns-ebitda-revenues-to-fall-below-guidance); and fell 39% July 22, when it [reported those disappointing Q2 numbers](https://seekingalpha.com/news/3859340-snap-nosedives-27-as-revenue-falls-short-company-pulls-guidance). [META](https://seekingalpha.com/symbol/META)) wrapped the session down 1.2%; Twitter ( [TWTR](https://seekingalpha.com/symbol/TWTR)) fell 4.9%; and Pinterest ( [PINS](https://seekingalpha.com/symbol/PINS)), which often moves in concert with Snap, slid 6.4%. [over-reliance on less proven branded advertising](https://seekingalpha.com/news/3893630-snap-plunges-28-on-q3-sales-miss-slowing-growth-analysts-worry-if-there-is-more-to-come).