Gen Z

There are some emojis that are said to be age-specific. However, Gen Z opines that a few emojis including the internet's favourite 'thumbs-up' emoji ...

The views expressed here are that of the respective authors/ entities and do not represent the views of Economic Times (ET). A 24-year-old said the thumbs-up emoji could be passive-aggressive. Sue Ellson, a business consultant, said people should heed what Gen Z says. People should keep their thumps limited to social media. However, millennials said it means acknowledging a demand. However, the same is validated by millennials and [Gen X](/topic/gen-x)due to their ambiguity.

The pre-owned luxury watch segment will surge by 75% by the end of this decade, accounting for nearly half of the overall market, with younger buyers ...

Since the start of the pandemic, 33-year old Scottish fashion brand Walker Slater has seen more interest in its sustainable fabrics from younger consumers, ...

British Wool and Walker Slater are promoting the experience across their social channels. Walker Slater saw firsthand how purchasing habits rapidly changed during the height of Covid-19, when most of its production and distribution had to stop. Through the immersive experience, customers are able to see the process of making wool, from sheep to material, as well as learn about the craftsmanship required.

Some Gen-Zers on Reddit have claimed that the popular emoji comes off as condescending, “super rude” and even hurtful, and have called for it not to be used ...

“It feels like people are too lazy to type a written response and it doesn't provide clarity as to next steps. “‘Thumbs up’ is a good, versatile emoji and people should take a step back (to) realise, maybe, they’re reading too deeply into something,” this user said. Another user “SasiBan” agreed that the practice could make a work team seem unfriendly and disinterested. “It can differ from generation to generation. “Dry_Interaction6220” elaborated that colleagues tended to use the emoji when reacting to messages on Microsoft Teams. “No one my age in the office does it, but the Gen X people always do it.

An emoji appears to be the next target for the cancel culture, and it's the thumbs up one that according to members of Generation Z, can be perceived as ...

"I actually find a heart emoji weird for work messages. - US News. An emoji appears to be the next target for the cancel culture, and it's the thumbs up one that according to members of Generation Z, can be perceived as rude or hostile, with some even feeling attacked when they are on the receiving end of it in the workplace.

If you were to believe the stereotypes, millennials (born 1981–1996) are obsessed with avocado toast whereas Gen Z (1997–2012) spend more time on their phones ...

[Perspectus Global](https://perspectusglobal.com/) said at the time the research was published. “For younger people, the thumbs up emoji is used to be really passive-aggressive,” a 24-year-old Redditor wrote, according to the Unless you want to be seen as old fashioned, it seems wise to avoid the thumbs up symbol.” Being a Disney adult, liking Starbucks, loving Friends or Harry Potter and being blonde are all among the things deemed cheugy by our current culture overlord: [TikTok](https://www.stylist.co.uk/tag/tiktok). Of course, seeking nuance around emoji use in 2022 is akin to the days when we’d fret over how many Xs to send in a text. The once-condemned laughing-crying emoji has had a resurgence as an ironic response.

Communication in the new age has found new dimensions with the advent of emojis, which have eliminated the need to communicate using words and long sentences.

Having originated in Japan in the late 1990s, emojis (“picture characters” in Japanese) went global in 2011. The thumbs up emoji is used in work-related chats to signal “I approve” or “I understood and will obey. “Took me a bit to adjust and get out of my head that it means they’re mad at me.” Others complained that it comes across as dismissive. The heart emoji, too, has fallen out of fashion, and out of Gen Z’s favour. “For younger people, the thumbs-up emoji is used to be really passive-aggressive. During a recent exchange between Reddit users, a 24-year-old Redditor had the last word on the Gen Z argument: He wrote that thumbs-up emoji is best ‘never used in any situation’ as it is ‘hurtful’.

Does an emoji have the potential to come of as "hostile" or "passive aggressive"?Some Reddit users say yes.

In its long, tiresome journey of calling out toxic patterns or things, the disapproving movement of cancel culture has finally come for emojis and the ...

[Gen Z](/topic/gen-z)is the “thumbs up” emoji, which a majority of the young population perceives to be rude, passive aggressive and even “hostile”. [not adult enough to be comfortable with the thumbs-up emoji reaction](https://www.reddit.com/r/Adulting/comments/rhie1e/am_i_not_adult_enough_to_be_comfortable_with_the/),” several others weighed in on its usage and thus emerged a consensus with which older generations might struggle to relate. In its long, tiresome journey of calling out toxic patterns or things, the disapproving movement of cancel culture has finally come for emojis and the latest target of Gen Z is the “thumbs up” emoji, which a majority of the young population perceives to be rude, passive aggressive and even “hostile”.

Correctly punctuated messages are being interpreted by younger generations quite differently. The message is all that is relevant to them.

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Is the thumbs-up emoji canceled? 10 emojis that Gen Z says only 'old' people use. Recent headlines state that Gen Z thinks the thumbs-up emoji is passive- ...

“...but I also send it to family and co-workers to let them know that I’m cool with what they said in a genuine way.” However, when talking to people their age, they use the emoji sarcastically, usually when they’re not “OK” with something. (Gen Z thinks millennials are “cringe.”) Most said that it depends on the context and who the message is coming from. Are there other emojis that can ‘age’ you? [survey](https://www.yahoo.com/entertainment/emojis-make-you-look-old-to-gen-z-125933332.html) of 16- to 29-year-olds found that the thumbs-up emoji isn’t the only one that will age you, citing a list of the top 10 emojis that Gen Z thinks make someone look “old”:

Having launched their DTC cookie brand through TikTok while targeting Gen Z, Crumbl has turned to legendary boxing announcer Michael Buffer to launch their ...

“We are actively listening to the feedback of our customers and adapting our product as needed,” said Pham. Throughout the history of advertising, the principle of marketing has always been reaching and engaging audiences. The new ad features Michael Buffer, a famous ring announcer for boxing, professional wrestling and NFL matches, saying, “Let’s Get Ready to Crumbl” — a play on his famous slogan. “What is interesting about Crumbl Cookies is that they clearly master the way to engage their audience on TikTok while focusing closely on the indulgent nature of the product,” said Ulli Appelbaum, founder and chief strategy officer of boutique firm First The Trousers Then The Shoes. “Their ability to develop a distinct brand look and feel helps to increase recognition in a platform that is content versus user focused.” But Crumbl is focusing this year on TikTok (where it has 6 million followers), tapping into organic growth that emerged as conversations about Crumbl were already happening on the platform (the brand gained 1.3 million followers from June 2021 to June 2022), as well as posting its own cookie-themed content.