FC Barcelona

Drake is one of the first artists to benefit from Spotify flexing the muscles of its sponsorship of Catalan football giant FC Barcelona.

Yes, Drake is one of the first artists to benefit from Spotify flexing the muscles of its sponsorship of the Catalan football giant. Still, the Drake promo – angled around his 50bn streams milestone on Spotify – is the biggest such example yet, and a statement of intent by the streaming service following its lucrative sponsorship deal with FC Barcelona. f***ing here on the whole FC Barcelona men’s team’s shirts.

Emblazoned with the signature OVO owl logo, these shirts not only reaffirm our commitment to bringing the worlds of music and football together. “Our alliance ...

“We’ve always said that we want this partnership to be a celebration of fans, players, and artists on a global stage—and there’s no bigger stage than El Clásico.” Even beyond Drake’s record-setting numbers and FC Barcelona fandom, we couldn’t imagine a more perfect fit for this collaboration. These shirts also celebrate an important milestone for Drake: He’s the first artist to have his tracks streamed 50 billion times on Spotify. This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.” It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football,” said Juli Guiu, Vice President for the marketing area of FC Barcelona. So as part of FC Barcelona upcoming El Clásico showdown—one of the most iconic events in all of sport—we’ve teamed up with

One of the main ideas behind the alliance between FC Barcelona and Spotify is to bring football and music together in order to connect with new audiences ...

Spotify has given this privileged space on the jersey as part of the framework of the partnership with the Club, just one of the actions that both brands are putting into place to offer innovative experiences for football fans, as well as helping to reach new audiences through music. For the first time in our history, we are replacing the name of our main partner on the front of the jersey with an internationally acclaimed artist in Drake, winner of 4 Grammy awards and record breaker in different categories, such as being the first artist to accumulate 50 billion streams on Spotify. One of the main ideas behind the alliance between FC Barcelona and Spotify is to bring football and music together in order to connect with new audiences around the world.

FC Barcelona will wear a special kit with Drake's OVO Sound logo during their El Clásico match against Real Madrid this weekend.

Since Spotify partnered with FC Barcelona earlier this year, it has integrated itself in the team in numerous ways. “We’ve always said that we want this partnership to be a celebration of fans, players and artists on a global stage – and there’s no bigger stage than El Clásico.” It comes as part of the football club’s continued partnership with the streaming platform, which was announced in March this year.