Virtual reality is the next big frontier, and Asia is vying for a piece of an industry worth an estimated $1.1 trillion by 2024.
There, I was able to experience first-hand the immersive artwork and creative productions on display. Girl group Blackpink, for one, stormed into the metaverse platform ZEPETO as avatars first in mid-2020. It seems like just any other ad for an audio equipment company but for a key difference - Kyra is not human. In Xirang, dubbed China's first metaverse, users can "visit" the famous Shaolin temple, and watch a "monk" demonstrate the sanctuary's trademark boxing tactics. The ad, released on July 22, was also the first in the country to feature such a character. In the new digital world dubbed the metaverse, you can do everything you do in real life and more - as an avatar.
The whispers regarding the metaverse as the future of work are getting louder. Beyond gaming, just as many people want to use the metaverse for socializing ...
Career experts have told HR Dive that generational differences in technology aptitude can be solved with [“reverse mentoring.”](https://www.hrdive.com/news/ageism-workplace-reverse-mentoring/628550/) This L&D model empowers younger employees to educate older employees — typically on tech use and progressive cultural issues — and can mitigate ageism. The New York Times has continually dunked on Zuckerberg for what is framed as [a lack of innovative follow-through](https://www.nytimes.com/2022/08/22/briefing/facebook-metaverse-meta-problems.html), post-Meta-rebrand hype. Notably, this was on the radar of KPMG survey-takers, about a third (31%) of whom were worried. The review also emphasized VR’s educational potential, as well as other facets of HR: serendipitous encounters in the (virtual) workplace akin to “bumping into” a colleague in the office, mystical well-being spaces, food delivery integration and “live status tracking.” Most current, likely and undecided respondents were interested in using the technology for telehealth appointments, virtual tours of museums or historical sites and shopping. Of the current users, 92% noted the value of connecting with friends and family. KPMG categorized its survey-takers as current metaverse users, likely tech users, the undecided and unlikely metaverse users. [sexual harassment in the metaverse](https://www.worklife.news/technology/how-to-fix-the-metaverses-sexual-harassment-problem-and-make-metawork-a-reality/) continues to be [a pervasive issue](https://www.technologyreview.com/2021/12/16/1042516/the-metaverse-has-a-groping-problem/). [the gamer side](https://kotaku.com/meta-mark-zuckerberg-facebook-horizon-worlds-graphics-1849435467) and CNN have chronicled the lackluster quality and [technological limitations of Meta’s graphics](https://www.cnn.com/2022/08/25/tech/vr-avatars/index.html). The same percentage also expressed their belief that the metaverse “can enhance learning opportunities, including job training, school, and higher education.” [avatar-based virtual reality platforms](https://hbr.org/2022/04/how-the-metaverse-could-change-work) beyond Meta that are revolutionizing the workplace, like NextMeet, PixelMax, Microsoft (through a technology called HoloLens) and Metaverse Learning. Similarly, 91% of likely users said friend and family connections through the metaverse could be valuable; 89% of likely users also nodded to the metaverse as a tech that could potentially enhance their learning and development.
Discover where you can create metaverse experiences, what types of experiences to build, and where to learn the skills you'll need to succeed.
[Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9yc3MuYXJ0MTkuY29tL2NyeXB0by1idXNpbmVzcw) [Spotify](https://open.spotify.com/show/3ctYoymUxlvYTTtEK7ZIYi) Connect with Phillip: Email [[email protected]](mailto:[email protected]), Your first move should be to find someone who’s already creating what you want to create (or something similar). The metaverse is ready for you. So if you’re a video editor, you’ll want to learn how to create 3D videos. At the same time, many people and businesses are already afraid of being late to the game. This allows businesses to focus on revenue and growth. This is been beneficial to brands that want to host events in virtual spaces. You’ll be surrounded by the walls and décor of the room built around you. - Augmented reality: With AR, people can use their phone or other device to interact with virtual assets while still seeing and interacting with the physical world. Traditional internet spaces such as social media profiles or websites are designed to be experienced via a computer or television screen.
It removes the need for tedious obligations and offers more practical, efficient alternatives to in-person tasks, which sometimes require long wait times or ...
[augmented reality (AR) and virtual reality (VR](https://www.entrepreneur.com/article/300071)) [technology](https://www.entrepreneur.com/topic/technology), the [real estate industry](https://www.entrepreneur.com/article/426324) in particular stands to benefit immensely from the metaverse. [virtual modeling](https://www.entrepreneur.com/article/303510) of the home is a major advantage to the interior designer who can utilize the tech to gauge the client's interest in a variety of different options for the living room, bedroom and home office. Prospective buyers living internationally and across the country would be able to visit a virtual rendition of the home in the metaverse and get a similar experience to people who visit in person, rather than relying on photos and poorly-recorded videos. The real estate agent would benefit as well, given the metaverse VR/AR tech significantly expands the pool of potential buyers. Many of these applications are still years away, but when they're ready, they will have resounding impacts on so many industries by creating more efficient and practical alternatives to existing systems and procedures. There are VR options where potential homebuyers can use VR headsets and compatible smartphones to take virtual reality tours. The process of selecting an interior designer's options has just become more enjoyable and less likely to lead to disappointment. Not only would they be able to conduct [site surveys](https://www.entrepreneur.com/article/429428), provide more accurate progress reports and better estimate project delays, but they would also save a lot of time typically spent commuting to these various site locations. [metaverse](https://www.entrepreneur.com/article/403080) is already providing us with a wealth of new experiences and has spurred limitless speculation around the many avenues for its future expansion. New technology can allow buyers to literally visualize properties or spaces through virtualized staging and rendering before purchasing. The deep value of the metaverse lies in the pragmatic applications it can power. The site needs to be carefully surveyed and measured, and the construction needs to be meticulously planned and carried out.
Interoperability is a key characteristic for the metaverse to be useful, writes Dr. Dimitry Mihaylov. But the technology and laws are still lacking.
Or what is the audit process for a new virtual world that wants to join the metaverse? Firstly, they expose users to the custody risk — a risk that an obligation wouldn’t be honored, and you will be unable to withdraw the funds. For instance, if two or more connected worlds reside in different jurisdictions, what is the exact set of know-your-customer and personal data rules to apply? These bridges can connect sovereign blockchains, mainchain to sidechain (Ethereum and its decentralized apps), or even different standards (ERC-20 and ERC-721 NFTs). Interoperability is a crucial characteristic for the metaverse, and here is how we can achieve it: Even your digital identity in the form of an avatar can be verified and secured via blockchain. - Interoperability of the avatars. And just as there are myriad websites, there will be many worlds in the metaverse, developed for different kinds of infrastructure — programming languages, game engines, hardware like VR headsets, or blockchains to facilitate payment and ownership. Rights and obligations must be honored regardless of the world in which the user resides. Ideally, data can be stored on shared cloud centers, which would be the next level of metaverse interoperability. [NFT](https://forkast.news/video-audio/nfts-explained-what-is-non-fungible-token/) outfit and teleporting to your friend’s virtual property to fight side by side in a multiplayer battle — just like in Ready Player One or joining your colleagues for a work meeting. A common misperception is that the metaverse is an entirely new concept.
Interest in virtual work metaverse applications was cited by 65% of respondents, and three-quarters said the metaverse could improve job training and higher ...
“The security aspect of this is going to have to evolve along with everything else,” Justice said. “The biggest use cases are probably training, meetings, and collaboration,” Justice said. “Forrester's call is that the metaverse — which we define as a future 3D experience layer of the Internet — doesn't exist today,” J.P. “What we have now are precursor experiences that will evolve into a metaverse.” Gartner forecasts 2030 as the likely due date for a Facebook’s parent company Meta has invested an estimated $21.3 billion in its Oculus products and into developing metaverse technology over the last decade, according to a
Ledger Insights is a media partner of the Hyperledger Global Forum, which starts in Dublin on Monday and will also be live streamed.
That’s a good example of that continuum of the internet of place and value. Not only can a bank verify a customer’s identity, but the client can choose to share some of the data in their wallet with the bank, say for a mortgage application. Cutlan noted that the technology has moved on. The business case for consumer goods, especially luxury ones, seems relatively obvious in the metaverse. Accenture’s Melanie Cutlan will be presenting a [keynote](https://events.linuxfoundation.org/hyperledger-global-forum/program/schedule/) on the metaverse. [live streamed](https://events.linuxfoundation.org/hyperledger-global-forum/register/).
The metaverse has the potential to offer different types of viewing experiences, and Spin Master's Bakugan experiment in Roblox is just the beginning, says ...
[Dubit](http://dubitlimited.com/), a UK-based metaverse studio and research/strategy consultancy. Adding the ability to screen linear episodes within a brand’s world can increase visit duration in a metaverse space and promote sampling for new visitors. The Bakugan experience is a clubhouse – a fan’s space to play, socialize, watch, buy and more. A hybrid of the Of course, friends could also agree to meet in a particular server and co-view the same episode together. I made my way toward it and joined dozens of avatars facing the screen and bouncing up and down.
Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release ...
Following up from the success of Malaysia Esports League 2021 (MEL21), MEL22 aims to provide a more comprehensive and inclusive platform for Malaysian esports talents to compete and showcase their talents. In partnership with Moonton, Tencent and Garena, the respective publishers for MLBB, PUBGM and FF, winners from the national playoffs will progress into ESI’s professional level tournament, Malaysia Esports Championship 2022/2023 (MEC 2022/2023) and later progresses into the publishers’ own professional circuit such as MLBB Pro League Malaysia (MPL), PUBGM National Championship (PMNC) and FF Malaysia/Cambodia/Philippines Majors (FF MCPS). Asia is at the forefront of gaming and is leading way in the implementation and adoption of emerging technology. The Chinese Embassy in Thailand disclosed that some Chinese nationals approached it for help to protect them from a gambling racket in Thailand. Our research shows the addressable market for cloud gaming services in Asia will reach 500 million by 2025, with subscription services being the most popular. While often marketed as risk free, companies operating virtual influencers will still need to play a large role in managing brand identity to build a genuine connection with fans Virtual influencers reign in Asia, where they are utilized as idols, streamers, brand ambassadors, entertainers, and more. We believe that the development of games with metaverse elements will be most profitable in the short term Governments throughout Asia are collaborating with telecos to build and enhance the 5G infrastructure Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of their report The Metaverse and Beyond: Future Trends of Gaming in Asia. In Asia, this trend was accelerated by the popularity of social gaming during the pandemic. Regulation of cryptocurrencies and NFTs also impacts how web 3 is applied to gaming
The metaverse isn't a far-off fantasy – in fact, much of the technology is readily available today, and brands risk falling behind if they don't tap into it ...
It’s not so – 93 million people in the US used some kind of AR at least once a month last year, according to eMarketer data. Industry leaders need to tap into the immersive mindset native to younger generations. Even 2D elements can enable a great AR experience – take Image Target Technology, in which a real-world item triggers a phone camera to enhance the experience with a digital add-on. Marketers need to push the boundaries of these advanced smartphone devices and wide network bandwidth – or risk getting left behind. The number of 5G devices in use around the world is projected to top 1bn this year, per recent data from CCS Insight. There are plenty of successful metaverse-only startups out there, from the established (e.g. Marketers instead need to focus on the world’s already unimaginable number of fully capable, advanced sensor-filled metaverse devices in use today. Meanwhile, the mobile ad industry is still fixated on dated ad formats that have been in use for at least a decade. I’m not here to say devices like this won’t play an important part in realizing the metaverse in the long term. These real, practical elements of the metaverse are where marketers need to focus – not on the fantasy version. And then of course, there’s blockchain technology – the backbone of the decentralized internet, web3, that’s propelling us toward the long-term metaverse vision. If you want to thrive as a marketer today, focus on the already-mature building blocks of the metaverse.
During Step into the Metaverse, Lewis Smithingham, Senior Vice President of Innovation & Creative Solutions at Media.Monks, said we are at the 'primordial stage ...
[Google](https://policies.google.com/privacy) [Twitter Inc.](https://twitter.com/en/privacy) HTTP Cookie v2/tracker pagead/1p-user-list/# [Getsitecontrol](https://getsitecontrol.com/privacy/) The cookie enables user tracking by synchronising the ID across many Microsoft domains. i/jot/embeds The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. Used in context with Account-Based-Marketing (ABM). The cookie is also used to ensure relevance of the video-advertisement to the specific user. The cookie limits the number of times a user is shown the same advertisement.
The Metaverse is fraught with risks. Implementing effective safeguards — both physical and virtual — will be critical to entrepreneurs seeking to do ...
But there’s no question that the Metaverse is emerging as a real business and consumer technology — and a real risk factor. With innovation rapidly expanding and security a lower priority, it is difficult for users and metaverse technologists to tell the “good guys” and the “bad guys” apart. The growing number of metaverse technologies will continue to endanger crypto security until companies catch up and begin dedicating resources toward addressing this type of risk. As people create, expand and join metaverse worlds, the huge and powerful potential of this virtual space creates new attack surfaces for bad actors to test and breach. The physical hardware used to run the Metaverse can create a cyber risk of its own. In the rush to become the first to innovate in metaverse technology, companies are deprioritizing risk management.
For the last few months, the metaverse has been creating waves in the tech world. From fashion to education... Every industry and field is leveraging the 3D ...
There are many ideas in the part of the metaverse that matters most to the events business,” concludes Divya Batra, Head of Marketing, Haldiram Snacks. There is no limit on the number of participants in the metaverse. In fact, of late, there are even weddings being conducted in the metaverse. The metaverse is a lot more than a marketing facelift. Simplifying the metaverse further, Hafiz Khan, Founder, Hubble Entertainment, says, “The metaverse is a hypothetical iteration of the internet as a single, universal, and immersive virtual world. Every industry and field is leveraging the 3D virtual world to amplify businesses.
In recent times, many food brands have joined forces with those in the blockchain industry. One such popular collaboration is OneRare which is the ...
It would be really exciting to go on a metaverse date or be able to collect digital gifts which are a form of investment as well. We also may be looking to a future where we are always hooked into a virtual world. A metaverse dating experience would be different from a Zoom call or a virtual meetup we usually prefer nowadays as it will bring your avatars to meet in another world. These digital collectables are valuable as they would come as a form of investment as well. “I think we’re over the age of physical collectables and digital art is easier to hold and make a strong collection out of. “Collecting NFTs instead of a 'Happy Meal' is a good idea as it is about having something that is about or represents something.