Acai affair

When Anna Ng and Isabel Lee first met at the Singapore Management University (SMU) six years ago, they immediately hit it off.

In fact, An Açaí Affair have had some store closures due to underperformance, such as the outlets at DUO and Telok Ayer. We both took a loan from our family members for the initial [investment], and thankfully, we managed to break even and repay them after the first eight months or so.– Isabel Lee, co-founder of An Açaí Affair “We’ve set our sights on countries like Indonesia, Thailand and the Philippines, where we definitely have potential to grow,” said Isabel. I would say more and more Singaporeans eat açaí regularly now, and it’s become a staple food in their diets. Its most recent outlet openings are located at Punggol and Robertson Quay, which are launched in the second half of this year. Hence, we started An Açaí Affair with the aim of making açaí bowls more affordable and accessible to the masses.” They are rich in antioxidants and neutralise the damaging effects of free radicals throughout the body, and promote graceful ageing. We often bonded over açaí bowls, but back in 2016, there were not many options and they were often expensive and not of the best quality,” said Isabel, co-founder of Both the co-founders work closely in the research and development (R&D) process for their products. To ensure freshness and quality, they work directly with the local communities who wild harvest the açaí. Sharing more about açaí berries, Isabel explained that they originate from the Amazon forest in Brazil. They started up An Açaí Affair, which is now Singapore’s largest açaí-specialty cafe, when they were both still in their second year of university.