Pizza Hut

2022 - 8 - 9

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Image courtesy of "Marketing Interactive"

Pizza Hut HK puts weird greasy man's face on box lid, says it's the ... (Marketing Interactive)

"When it comes to announcing Yau as the brand's ambassador, unconventional is the norm."

โ€œIn Hong Kong market, where there is the abundance of celebrity endorsement and short lifespan for creative works, itโ€™s all about making noise and creating conversation for the brands. Threads of discussion talking about the stunts are created. They aimed to partner with a person who can outshine the excitement of the Pizzatainer.

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