Domino's ambitious experiment to launch American pizza tastes in the ancestral home of pizza has come to a quiet, predictable end.
“Having tried all of the pizza franchises in the U.S., Domino’s was the least edible,” another tweeted. In ePizza’s bankruptcy filing from April, the company cited the pandemic as the primary reason for its troubles. “Domino’s is closing its Italian restaurants. Italian entrepreneur Alessandro Lazzaroni bought the rights to distribute the chain in Italy through a franchising agreement with ePizza SpA in 2015, and trumpeted the possibilities of mixing local Italian ingredients with the American-style pizza. The U.S. company’s demise in Italy had already been in the cards when ePizza SpA, an Italian firm that Domino’s had partnered with in 2015 for a franchising agreement in the country, filed for bankruptcy in April of this year with a court in Milan. Domino’s ambitious experiment to launch American pizza tastes in the ancestral home of pizza has come to a quiet, predictable end.
Italy is saying arrivederci to Domino's Pizza after seven years of business. Back in 2015, the chain pizza restaurant opened up stores first in Milan then ...
Upon hearing the news that Italian Domino's franchises would be closing, people online joked that selling franchise pizza to Italians was a bad idea from the start. But the seven-year-long attempt at bringing pizza to the pizza capital of the world has failed according to reports. Opened in partnership with ePizza SpA, Domino's hoped to bring the easy, casual, and American-style pizza to Italians while still adhering to Italian traditions.
Ciro De Luca/Reuters. ROME—In a move that many will consider in good taste, American pizza maker Domino's is closing the ...
Domino’s had high hopes when it opened its first branch in 2015, with plans to open 880 stores and bring what was then almost unheard of home delivery service to the nation. Domino’s entered the Italian market with ePizza SpA, which had relied on home delivery. Everything else is purely Italian.” While they did use Italian products, their plan to reinvent Italian pizza with their own recipe clearly wasn’t what Italians were looking for—or, it seems—what tourists wanted either.
The fast-food chain's Italian franchise partner, ePizza SpA, which operated 29 branches across the country, filed for bankruptcy in early April. As part of ...
Domino's Pizza Inc.'s footprint in the home of Pizza proved to be short lived with Italians favoring local restaurants over the American version.
The American fast food giant is shuttering its Italian business just seven years after opening its first store in Milan.
Domino's arrived in Italy in 2015, when it already had more than 12,000 stores worldwide. The company's exit from Italy was met with cheers on Twitter, where users mocked Domino's for even attempting to establish a foothold in the homeland of pizza in the first place. The fast food giant closed the last of its 29 stores on the Italian Peninsula after struggling to gain a foothold in the country, Bloomberg reports, with locals proving to be difficult to win over for the American chain.