Qixi Festival

2022 - 8 - 4

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Image courtesy of "Metro"

Qixi Festival: What is it and how is it celebrated? (Metro)

Find out about Qixi 2022, aka Chinese Valentine's Day, and some of the traditions behind it. Plus how is it celebrated now?

The site says it is still enjoyed in parts of Eastern China, such as Shanghai and Shandong. There are several versions of the story, but essentially: Zhinü travelled from heaven to Earth and fell in love with Niulang, with whom she had children. To keep them apart, they were separated by the Milky Way.

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Image courtesy of "The Independent"

Qixi festival: What is today's Google Doodle? (The Independent)

Traditional holiday is celebrated on seventh day of seventh month of year on lunar calendar.

Zhinu’s mother and the queen of the heavens, upset by her daughter’s actions, forced her to return. “These traditions have been recognised less by younger generations, who prefer to celebrate in simpler ways.” She became a weaver girl to survive on earth, and the lovers had two children.

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Image courtesy of "PRNewswire"

Gift sales soar on JDDJ as the Qixi Festival arrives (PRNewswire)

PRNewswire/ -- Tis the season for lovers in China, as this year's Qixi – known as the Chinese equivalent of Valentine's Day, falls on August 4. JDDJ, the...

Sales of makeup kits and perfumes achieved a growth of 113% and 63% week-on-week, respectively. Another interesting finding from the data is that couples may prefer staying home over dining out this year, as pre-made food sales last week were surprisingly 10 times higher than the week before. As this year's Qixi coincides with a regular work day, some may be too busy at work to prepare a gift in time for his or her special one.

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Image courtesy of "Chinadaily USA"

China's gift sales soar as the Qixi Festival arrives (Chinadaily USA)

Qixi Festival, Chinese Valentine's Day, fell this year on Aug 4, boosting a spending spree in China.

Lipstick, necklaces, perfume and wine became the most popular gift. Catering, hotels and tourism are also seeing robust growth. During the festival, gift sales jumped 162.8 percent compared to two weeks ago, according to the Shenzhen Economic Daily, citing JD.com.

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Image courtesy of "NationalWorld"

Qixi Festival: what is the event being marked by Google Doodle ... (NationalWorld)

Get all of the latest Culture news from NationalWorld. Providing fresh perspective online for news across the UK.

The Qixi Festival is celebrated on the seven day of the seventh lunar month on the Lunar calendar, which is where the name Double Seventh Festival and Night of Sevens comes from. Niulang, heartbroken, chased after his love - but the goddess separated them with a river of stars, which we know as the Milky Way. The story goes that Niulang was an orphan who lived with his brother and sister in law.

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Image courtesy of "Xinhua"

Russian sinologist gives lecture on Qixi Festival (Xinhua)

Russian sinologist Ekaterana Salyuk gives a lecture on the Qixi Festival, or Chinese Valentine's Day, at the Pushkin Library in Vladivostok, Russia, Aug.

Russian sinologist Ekaterana Salyuk gives a lecture on the Qixi Festival, or Chinese Valentine's Day, at the Pushkin Library in Vladivostok, Russia, Aug. 4, 2022. Russian sinologist Ekaterana Salyuk gives a lecture on the Qixi Festival, or Chinese Valentine's Day, at the Pushkin Library in Vladivostok, Russia, Aug. 4, 2022. Russian sinologist Ekaterana Salyuk gives a lecture on the Qixi Festival, or Chinese Valentine's Day, at the Pushkin Library in Vladivostok, Russia, Aug. 4, 2022.

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Image courtesy of "Chinadaily USA"

Qixi Festival marked in Xi'an, NW China (Chinadaily USA)

A tourist writes a "marriage certificate" on the occasion of Qixi Festival in Qujiang New District in Xi'an, Northwest China's Shaanxi province, Aug 4, ...

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Image courtesy of "Xinhua"

In Pics: Celebration of Qixi Festival in Xi'an (Xinhua)

A tourist poses for a photo with a performer of "Yuelao", a god of marriage and love in Chinese mythology, on the occasion of Qixi Festival in Qujiang New ...

(Xinhua/Zhang Bowen) Let's see how young people celebrate this festival in Xi'an, northwest China's Shaanxi Province. (Xinhua/Zhang Bowen)

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Image courtesy of "Chinadaily USA"

Qixi Festival proves a luxury luau as leading labels appeal to ... (Chinadaily USA)

International luxury brands have debuted limited editions of products specially tailored for China ahead of Qixi Festival, or Chinese Valentine's Day, ...

The consultancy predicted that China is on track to become the world's largest luxury market by 2025. In the first quarter, China's luxury market witnessed strong growth, but business in the second quarter was affected by the resurgence of local COVID-19 cases. Meanwhile, luxury watchmaker Vacheron Constantin launched a style of women's timepieces especially for the Chinese market, with the design inspired by traditional Chinese clothing elements.

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