Qixi

The festival celebrates the annual meeting of Zhinü and Niulang – the weaver girl and the cowherd – in Chinese mythology. doodle Google Doodle celebrating ...

For this reason, the Qixi Festival is also sometimes known as the Magpie Festival. The festival also holds importance for newlyweds. The tale goes that Niulang and Zhinü, who was a fairy, fell in love, but their love was forbidden by the queen mother of the heavens.

Hotel bookings grow, flower sales surge and restaurant orders jump as young Chinese couples celebrate the Qixi Festival, or the Chinese Valentine's Day, ...

In addition, necklace, lipstick, perfume and wine also saw rising demand. According to a report sent to the Global Times, Trip.com noted that overall domestic hotel bookings and star-rated hotel bookings during the festival were up two-fold compared with last year. Data from Chinese online travel agency Qunar.com showed that the number of guests who made hotel reservations for Thursday increased by 70 percent compared with the previous day, and young people were the main force behind hotel bookings.

JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival.

In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media. For instance, data from July 29 to August 2 shows that luxury bag sales grew 248 percent year-over-year, while belts and accessories surged 296 percent and 338 percent, respectively. Love is in the air for luxury brands.

Qixi Festival, Chinese Valentine's Day, fell this year on Aug 4, boosting a spending spree in China.

Lipstick, necklaces, perfume and wine became the most popular gift. Catering, hotels and tourism are also seeing robust growth. During the festival, gift sales jumped 162.8 percent compared to two weeks ago, according to the Shenzhen Economic Daily, citing JD.com.

Not having sex among superstitions observed during Lunar Valentine's Day | 2022-08-04 13:34:00.

Wearing torn and tattered clothing on this day may upset the weaver girl and cause rifts in relationships. In general, pointing with the index finger at the moon is disrespectful to the moon goddess Chang'e and she will retaliate by cutting your ear clean off, or at least cut it slightly. Originally a celebration of the annual reunion of the mythical cowherd and weaver girl, it was traditionally not an occasion for the exchange of gifts but has in recent years become commercialized, with lists of the five best and five worst gift ideas surfacing online.

Here's everything you need to know about Chinese Valentine's Day, or Qi Xi Festival, including the romantic folklore behind it and how it's celebrated by ...

However, it's to be noted that Qixi isn't the only romantic day that Chinese people celebrate. When the cow died, Niu Lang along with the couple's children tried to find Zhi Nu. Here's what you need to know about the romantic legend behind Qixi and how people celebrate the day of love today.

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The Qixi Festival is celebrated on the seven day of the seventh lunar month on the Lunar calendar, which is where the name Double Seventh Festival and Night of Sevens comes from. Niulang, heartbroken, chased after his love - but the goddess separated them with a river of stars, which we know as the Milky Way. The story goes that Niulang was an orphan who lived with his brother and sister in law.

Find out about Qixi 2022, aka Chinese Valentine's Day, and some of the traditions behind it. Plus how is it celebrated now?

The site says it is still enjoyed in parts of Eastern China, such as Shanghai and Shandong. There are several versions of the story, but essentially: Zhinü travelled from heaven to Earth and fell in love with Niulang, with whom she had children. To keep them apart, they were separated by the Milky Way.

PRNewswire/ -- Tis the season for lovers in China, as this year's Qixi – known as the Chinese equivalent of Valentine's Day, falls on August 4. JDDJ, the...

Sales of makeup kits and perfumes achieved a growth of 113% and 63% week-on-week, respectively. Another interesting finding from the data is that couples may prefer staying home over dining out this year, as pre-made food sales last week were surprisingly 10 times higher than the week before. As this year's Qixi coincides with a regular work day, some may be too busy at work to prepare a gift in time for his or her special one.