Doctor Strange in the Multiverse of Madness

Marvel's new 'Doctor Strange' sequel and Tide are teaming up in a commercial that will launch the movie and tout laundry detergent, too.

The new commercial will be in rotation through June, says Perez, which means it will help draw attention to the movie before it debuts, and then play off elements of the film that might catch a consumer’s eye after one has seen it. Marvel fans will find several other references to the company’s films when they watch the commercial, says Lobaton, which was created by a group of creative executives who are also fans of the movies. The company recently enlisted celebrities like Ice-T and “Stone Cold” Steve Austin to convince consumers to wash clothes with a Tide brand extension designed for use in cold water. While Marvel is arguably one of the nation’s best-known entertainment brands, Procter isn’t leaving anything to chance. In a new commercial that launches today, Procter & Gamble’s Tide helps save the day when Wong, Doctor Strange’s longtime colleague, finds himself having to clean up an independently-minded Cloak of Levitation, which is smudged and befouled by pizza flour and pieces of tuna melt. It really allows us to get into this new space,” says Alex Perez, senior brand director of Procter & Gamble’s laundry products for North America, in an interview.

The Marvel Cinematic Universe (MCU) has been incredible with the introduction of the many superheroes, but when it comes to villains, things have been more ...

The zombie-infested world in What If…? was one of the most terrifying universes explored in the show. The events in the Avengers movies and WandaVision has left Wanda in a completely mentally vulnerable and fragile state. Perhaps, we’ll only find out who the real villain is when Doctor Strange in the Multiverse of Madness premieres on 4 May 2022. In his first conflict with Doctor Strange, Nightmare and the hero battled each other in the haunted dreams of a corrupt businessman. In the trailer, we see Mordo return as he attempts to capture Strange with the intent to make him pay for his crimes of messing with the multiverse. Wanda Maximoff has been at the top of the list as the movie’s main villain for many, many, many valid reasons. In the end, Doctor Strange Supreme ended up transforming into a highly anomalous version of himself and makes his entire universe collapse. In the first movie, Karl Mordo was a friend turned well, not friend, as both Strange and Mordo are two stubborn men who don’t always see eye to eye (of Agamotto). In the comics, Mordo was a mentor of Strange before leaving the Masters of the Mystic Arts altogether. With Wanda currently in possession of the Darkhold, she is highly exposed to Chthon’s influence, and could easily be possessed by him. With Gargantos seemingly coming not only after Strange but also America Chavez as well (as seen in the trailer), this monster could play a major big bad. In the comics, he gave Wanda powers when she was just an infant so that he could one day reenter this world and use Wanda’s body as a vessel for chaos magic. The Marvel Cinematic Universe (MCU) has been incredible with the introduction of the many superheroes, but when it comes to villains, things have been more of a miss than a little hit.

Sam Raimi returns to feature film directing after a 9-year hiatus with Doctor Strange in the Multiverse of Madness, and here is why that is exciting.

Raimi directing Doctor Strange in the Multiverse of Madness is him returning to the superhero genre after being away for 15 years, and in his absence, the MCU has risen as the new powerhouse of superhero films. If Doctor Strange in the Multiverse of Madness has all the great camera work and rich color palettes of Raimi's past films, it will not be in spite of Marvel Studios but because they hired Raimi for the job and knew what they were getting. These are some reasons why Sam Raimi directing Doctor Strange in the Multiverse of Madness is such a big deal. Even the mixed critical reaction to Spider-Man 3 has not taken away from the love the trilogy receives, and Tobey Maguire's return as Peter Parker in Spider-Man: No Way Home was met with rapturous applause from audiences. Yet, why exactly is Sam Raimi directing Doctor Strange in the Multiverse of Madness such a big deal? From a multiverse of possibilities in terms of cameos to picking up plot threads left from WandaVision and Spider-Man: No Way Home, one element that has audiences excited is director Sam Raimi.

Today, Marvel dropped a brand new teaser trailer for its upcoming sci-fi superhero flick, Doctor Strange in the Multiverse of Madness.

- Doctor Strange in the Multiverse of Madness Teaser Trailer Released - New Doctor Strange in the Multiverse of Madness Trailer Teases Professor X - Doctor Strange in the Multiverse of Madness Trailer Offers Brief Delight

Doctor Strange in the Multiverse of Madness contains a sly Spider-Man reference. A new commercial for Tide sees Wong trying to get the Cloak of Levitation ...

Even more surprising, the greatest threat in the universe looks exactly like Doctor Strange." In Spider-Man 2, Peter Parker works for the pizzeria and there is a version of it in the MCU. So, could Marvel be teasing Tobey Maguire's version of the Web-Slinger in Multiverse of Madness? Well, probably not. Doctor Strange in the Multiverse of Madness contains a sly Spider-Man reference. I wonder if there’s still a 29 minute guarantee. I don't really have a story or a plan. I don't know if Marvel would be interested in that right now.

A new Doctor Strange in the Multiverse of Madness advertisement includes a fun reference to Sam Raimi's Spider-Man 2 through a pizza place.

The Doctor Strange in the Multiverse of Madness ad also includes a reference to Hawkeye's Rogers: The Musical, confirming that this ad takes place in the main MCU timeline. Marvel Entertainment's official Twitter account shared a new tie-in advertisement for Doctor Strange in the Multiverse of Madness that connects to a recent Tide spot starring Black Widow's David Harbour. This time, though, the minute-long video focuses on Wong's (Benedict Wong) quest to clean the Cloak of Levitation before Strange returns. It has already been confirmed that the main characters will visit other universes, where they'll encounter variants of themselves and meet new heroes, like America Chavez (Xochitl Gomez). However, the multiverse story also has opened the door for Marvel Studios and Raimi to have fun with his return to Marvel. Since Tobey Maguire's Spider-Man appeared in Spider-Man: No Way Home, Raimi's movies are confirmed to be canon in the MCU multiverse.