April Fool

2022 - 4 - 1

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Image courtesy of "Marketing Interactive"

Real or fake? Product and campaign launches this April Fool's Day (Marketing Interactive)

It's the time of the year when brands tickle consumers with their creative April Fool's jokes. With the pandemic taking its toll on consumers over the past ...

Hopping on the health and wellness trend, KFC Singapore releases its very own take on chicken essence with its KFC Essence of Chicken this April Fool's, introducing a delicious path to wellness. The popular burger joint in Singapore serves up a new “Fry-Day Burger,” in light of April Fool’s falling on a Friday this year. Farmhouse partnered up with creative agency, The Chariot Agency, to advertise a campaign that was “left field, but able to break through the saturated dairy space.” April Fool's Day marked the best time to drive home Farmhouse’s desire to emphasise the fresh quality of its milk without taking itself too seriously. The brand even went so far as to reinforce the extreme testing measures that were taken, of which include testing in temperature-controlled chambers, drop-testing and material and fabric testing, to create the complete product. Marketed as an invigorating exfoliant that immaculately cleanses and polishes the skin, Irvins employs a vibrant visual that depicts the popular salted egg in all its glory. Dyson made waves with its announcement of a new product: the Dyson Zone, a set of air-purifying headphones with active noise cancellation features. Although an unconventional move from the condom brand, according to Durex, the launch of their streetwear collection is to empower individuals to make bolder condom purchases and become more sex-positive. The advertisement for the April Fool's campaign shows a user tapping on the Atome Scent feature, and a whiff of the scent radiating out of one's phone upon doing so. Burger King Taiwan took its menu to the next level with the inauguration of the loaded strawberry beef burger, an April Fool's special. "This includes avid gamers in Singapore, who are all too familiar with the comfort and ease of picking up slices of their favourite pizzas in between (or even during) games," Chia added. The new vertical is a toy car subscription that helps realise the childhood dreams of car enthusiasts. Mimrah Mahmood, senior director and partner, Meltwater told MARKETING-INTERACTIVE that brands around the world have consistently leveraged April Fool’s Day as a light-hearted way to connect with consumers and show that they can have a bit of fun, too.

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Image courtesy of "Marketing Interactive"

April Fool's 2022 roundup (Marketing Interactive)

It's the time of the year when brands tickle consumers with their creative April Fool's jokes. With the pandemic taking its toll on consumers over the past ...

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Image courtesy of "The Guardian"

April fools of 2022: Gareth Bale Bridge and the hunt for the wild haggis (The Guardian)

From Sunday roast spaghetti to royal superyachts, the highs and lows of this year's UK bandwagon of deception.

It is promising that on Friday it is giving away a free pint of petrol with every order, an offer that is possibly more appetising than a pizza-flavoured gin. Elsewhere, there was exciting news for those with an interest in cryptozoology, as the Scottish Deer Centre in Fife announced it had caught a wild haggis, a mythical creature long thought to be extinct. or most people April Fools’ Day is either a bright spot in grim times, or a tedious parade of poor jokes we could all do without, with nothing in between.

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Image courtesy of "Forbes"

Why April Fool's Jokes Can Be No Laughing Matter For Companies ... (Forbes)

Sometimes there is nothing funny about April Fool's jokes or pranks, especially those by companies and their employees that are taken seriously or create a ...

[S]omeone ‘leaked’ the [video] to a client who wanted to be booked on the ‘show,’ leading to some ruffled feathers and an awkward conversation.” The HR department announced that “strict action will be taken if anyone will try to create a crisis with such kind of activities,” he concluded. He was in the middle of a crucial meeting with senior management about the company's overall income. Rank Secure’s Labunski said the lessons that should be learned from these examples “are that people take what they see in print, hear on broadcast, and even are told by those within their companies seriously. “The joke happened in 2001 when server Jodee Berry thought she won a new Toyota. She was given a Yoda doll instead when she went to pick up her car. He observed that “The idea of April Fool's Day may have passed for most corporations. She called him and told him someone was robbing the store. Also, the rebranding wasn't deliberate or interesting enough to be seen as ridiculous, which I think has to be the basis of a corporate April Fools joke. Make sure it's a joke that is related to your brand and not a joke about your brand. The last thing you want for your brand on April 1st is confusion, and that's exactly what Volkswagen created. And the National Park Service, which houses the Liberty Bell, received hundreds of phone calls from furious Americans,’ the Philly Voice reported. “We will be doing a series of these things," McCurry joked.

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