Omega Swatch collab

2022 - 3 - 24

Post cover — Image courtesy of "Must Share News"

Long Queues At MBS & ION Orchard For Omega-Swatch Collab ... (Must Share News)

Long queues were seen forming at Marina Bay Sands (MBS) and ION Orchard on 26 March 2022 for the Omega x Swatch collab launch.

One Redditor claimed that someone suffered a panic attack and “had to be carried out by police”. According to The Straits Times, the watches were launched on Saturday (26 Mar) at 2 Swatch outlets at ION Orchard and MBS. Each customer was allowed to purchase two watches per transaction. Timepieces from the collection offered a “colourful Swatch take” on the iconic Omega Speedmaster Moonwatch, but at a fraction of the price. The queue was seen stretching from the Swatch outlet next to H&M to Orchard MRT station. Police officers also appeared at the Swatch outlet at ION Orchard, presumably to keep the situation under control. This morning (26 Mar), long lines formed at ION Orchard and Marina Bay Sands (MBS) as hundreds of customers tried their luck at copping exclusive timepieces from the MoonSwatch collection — a collaboration between Swatch and Omega.

Insane queues at MBS & ION Orchard as S'poreans flock to buy ... (Mothership.sg)

A reader told Mothership that people queuing were asked to go home. However, nobody complied. By around 11am, all queue tickets for the Swatch store in ION ...

As of 12:34pm, the MBS Swatch store was closed, and "Out of stock" signs were placed on its door. Mothership understands that the long queue at MBS had gone as of 12pm. A video posted on TikTok at around 11:30am claimed that the watches were already sold out, although there were still long queues seen in the mall. A Mothership reader also shared these photos, taken at 8am in ION Orchard, two hours before the Swatch store opened. Videos were sent to Mothership by one Boo Yi Lin, showing long queues in ION Orchard hours before the Swatch store opened at 10am. Massive crowds were seen at Marina Bay Sands (MBS) and ION Orchard on Saturday (Mar. 26) morning as Singaporeans were eager to get their hands on the new Omega x Swatch collaboration.

The $260 Omega x Swatch MoonSwatch Has Landed (WIRED)

You read that right, $260. Plus this playful take on the iconic Speedmaster comes in multiple colors and is made from the group's Bioceramic material.

Of course, at $260 (including tax), these MoonSwatches do not house Omega's automatic movement, but instead feature a quartz engine powered by a battery, just like regular Swatches. The dials, however, all carry “Omega X Swatch” branding and the Speedmaster logo, alongside the new MoonSwatch moniker. With its wider Bioceramic collection, Swatch has been giving its watches a taste of these benefits even though they remain, in essence, plastic. Although Omega says the collection is not limited in quantity, the pieces will likely leave store shelves as quickly as they arrive.

The Omega x Swatch collab will drop exclusively at Swatch Pavilion KL tomorrow (unknown)

The Omega x Swatch collaboration introduces the 11-piece BIOCERAMIX MoonSwatch collection that reimagines Omega's iconic Speedmaster Moonwatch.

Swipe the gallery to take a look at the BIOCERAMIX MoonSwatch collection: The watches are crafted in Swatch’s patented BIOCERAMIC, an innovative sustainable blend of ceramic and bio-sourced plastic the watchmaker introduced in 2021. From the asymmetrical case to the Speedmaster subdials, the unmistakable identities of Speedmaster Moonwatch stay, reinterpreted in a curated palette inspired by the planets.

Omega x Swatch collab sparks shopping frenzy (unknown)

This affordable Speedmaster-inspired MoonSwatch has watch fans over the moon.

Want to hear the latest city news and learn about what's happening in the city? The watch features a unique asymmetrical case and tachymeter scale and comes in dozens of variants and special editions, with some of the rarest even breaking world record auction prices. Hundreds of shoppers have queued for hours outside Swatch stores on Saturday, March 26, across Hong Kong to get their hands on the highly coveted MoonSwatch collection.

Omega x Swatch collection draws snaking queues at Ion Orchard, MBS (unknown)

Most left disappointed, but Swatch said more stock will be arriving. . Read more at straitstimes.com.

The problem was that the staff didn't set up dividers, so when the police broke up the queue, some people cut in and made it worse." People in the crowd at Ion Orchard said 127 queue numbers were distributed sometime around 9.40am, just before the store's official opening time of 10am. Mr Gregory Ang, 29, a content executive who arrived at 8.15am, agreed with Mr Kim's estimate. Those who managed to get a queue number at MBS - the post indicates that 100 such numbers were distributed - were also given hourly time slots between 2pm and 6pm to return to the store. Named after planetary bodies, the watches have bioceramic cases, Velcro straps and come in different colours. However, there was no clear queuing system in place.